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AUBURN HILLS, Mich., May 16, 2025 /PRNewswire/ --
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Jeep® brand once again crowned the No. 1 spot as America's most patriotic brand in annual Brand Keys survey
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Brand Keys releases top 10 brands in survey; the complete 50 Most Patriotic Brands list will be released June 9, 2025.
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Jeep and the USO partnership, offering assistance to America military members, marks 17 years
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As another means of support, the Jeep brand also offers a military incentive program
The Jeep® brand is America's most patriotic and has been for 24 years in a row, according to Brand Keys Most Patriotic Brands survey. Consumers assessed Jeep among the 1,350 brands in the survey as the one that best embodies the value of patriotism in 2025. The legendary off-road adventure brand, which debuted in WWII and has been synonymous with freedom ever since, is celebrated across America for its open-air freedom, unparalleled adventure and rugged capability.
"Being named America's most patriotic brand for nearly a quarter century straight simply reminds anyone who's ever been in a Jeep vehicle what they inherently already know to be true; that owning or driving a Jeep vehicle brings with it an intense amount of pride," said Bob Broderdorf, CEO, Jeep brand. "A brand first forged in freedom over 80 years ago now carries that freedom and adventure forward, no matter the road ahead. We're incredibly humbled by the connection customers have to our brand and the vital values it represents for them."
"The Jeep brand has been ranked as America's No. 1 Most Patriotic Brand by Brand Keys since we began the survey 24 years ago," said Robert Passikoff, president and founder of Brand Keys. "Jeep is seen as the most patriotic because it connects emotionally charged ideas of freedom, military heritage, adventure and rugged individualism to the American spirit. When it comes to Jeep, consumers aren't just buying a vehicle – they're affirming a true cultural identity. And at a time when trust in traditional institutions is shaky, brands like Jeep have become emotional proxies for national pride. They deserve our praise and our congratulations again this year!"
Brand Keys announced the top 10 brands. The complete 50 Most Patriotic Brands list will be released June 9, 2025. To determine the 2025 rankings, Brand Keys surveyed more than 7,460 consumers, 18 to 65 years of age, balanced for gender and political affiliation, assessed 1,381 brands in 143 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluated brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today's patriotism challenges.