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JD.com Rises 49% in a Year: Should Investors Buy the Stock Now?

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JD.com JD shares have returned 48.7% in the trailing 12-month period, outperforming the Zacks Retail-Wholesale sector and the S&P 500 index’s growth of 12.5% and 8.2%, respectively. The stock has also outperformed the Zacks Internet - Commerce industry’s appreciation of 15% in the same time frame.

JD’s shares have been riding on its leading position as a supply chain-based e-commerce giant in China. While its impressive price performance has caught investors’ attention, JD.com’s strength goes beyond short-term momentum. Let’s take a closer look at why this stock deserves a place in your portfolio.

JD.com’s One-Year Price Return Performance

Zacks Investment Research
Zacks Investment Research


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How JD Retail Strengthens Its Edge in a Competitive Market

The online retail industry in China is intensely competitive. JD.com’s current competitors in China include Alibaba BABA and PDD Holdings Inc. Sponsored ADR PDD. Globally, JD.com faces intense competition from the e-commerce behemoth Amazon AMZN. 

Alibaba serves about 80% of the Chinese e-commerce market, while PDD Holdings Inc. offers deep discounts and group-buying deals. Amazon keeps its retail business very hard to beat on price, choice and convenience. Shares of Alibaba, PDD Holdings Inc. and Amazon have returned 82.3%, 3.3% and 6.5%, respectively, in the trailing 12 months.

Amid this intense competition, JD.com has been making strategic moves to stay ahead. The company is focused on improving its services for PLUS members by adding new benefits like a lifestyle package and better return policies for electronics. It has also expanded free shipping and worked on making brand products more affordable. 

JD is also expanding into on-demand retail, including food delivery, to enhance user engagement. By improving delivery speed and supporting high-quality restaurants, JD aims to strengthen customer trust and loyalty. The company continues to invest in supply chain capabilities and new business models, ensuring long-term growth and better profitability.

JD’s AI Initiatives Driving Efficiency and Growth

JD.com is accelerating its adoption of AI to automate processes and enhance efficiency. AI is already integrated into key areas like marketing, customer service, search algorithms, and internal workflows. These advancements are improving traffic allocation and enhancing the overall user experience.

The company has launched AI shopping assistants, which provide users with personalized search results and deal comparisons. AI is also transforming JD’s supply chain and merchant support. AI algorithms are improving demand-supply matching, while automation in logistics is reducing costs. With AI playing an increasingly vital role, JD is set to drive long-term efficiency, growth and a better user experience.