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JCDecaux ATA Saudi renews and extends its partnership with Dammam Airports Company for another 10-year period

Paris, February 18^th, 2025 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux ATA Saudi has been awarded a 10-year exclusive advertising concession for King Fahd International Airport in Dammam, as well as for the Al-Ahsa International Airport, and Al Qaisumah International Airport, operated by Dammam Airports Company (DACO), following a competitive tender process.

This new advertising contract will further strengthen the partnership between JCDecaux ATA Saudi and DACO, renewing the operations that have been managed at Dammam King Fahd International Airport, Al-Ahsa International Airport and Al Qaisumah International Airport since 2010. To serve DACO’s growth objectives and to enhance the passenger experience, JCDecaux will roll out an upgraded media plan in 2025 based on the latest international airport standards, with best-in-class quality, driven by digitisation and data-driven solutions. JCDecaux will deliver new interior and exterior landmark displays, iconic digital furniture and innovative technologies. JCDecaux will focus on providing higher value per site, greater brand impact and visual harmony to enhance the passenger experience.

Against the backdrop of JCDecaux’s 2030 ESG roadmap and Net Zero Carbon Strategy by 2050, JCDecaux ATA Saudi will focus on energy efficient technologies, purchasing of 100% renewable electricity, and brand-safe solutions.

As the third largest airport in the Kingdom of Saudi Arabia, with more than 10 million passengers each year, King Fahd International Airport is one of the largest airports in the world, covering 776 km², and providing connections to 65 global destinations. It was the first airport in Saudi Arabia to offer duty-free stores, with a selection of luxury goods. Located in the arrivals area, the retail offer also includes restaurants, cafes, and banks, providing an engaging passenger experience in a premium environment.

Eng. Mohammed Ali Al Hassany, CEO of DACO, said: “At DACO, we are committed to transforming our airports that enhance the passenger journey while providing exceptional opportunities for brands. Our renewed partnership with JCDecaux ATA Saudi marks a significant step in this direction, bringing cutting-edge digital solutions and iconic media displays to King Fahd International Airport, Al-Ahsa International Airport, and Al Qaisumah International Airport. This collaboration aligns with our vision to create a seamless, engaging, and premium airport experience. By leveraging JCDecaux’s global expertise and commitment to innovation, sustainability, and excellence, we are confident that this partnership will set new benchmarks in airport advertising and further position our airports as key gateways in the region.”