Jason Eugene Moran-Smith Launched his, J.E.M.S Luxury Shoe Co on Juneteenth

J.E.M.S. LUXURY SHOE CO. announced the availability of their new Luxury Shoe Line "J.E.M.S. LINE" beginning 06/19/2021. More information can be found at https://www.aliveshoes.com/brand/jems. $20.00 OFF DISCOUNT CODE: ABWUERWUQVF

Atlanta, Georgia, United States, July 24, 2021 (GLOBE NEWSWIRE) --

Jason Eugene was not your average kid. His mind has always been on shoes, but not in the way that you are expecting. Many kids want designer shoes and Jason did want that, but he was more intent on designing, fixing, and upgrading shoes. When his girlfriend at the time wanted better shoes, Jason took it upon himself do just that, and bought her the best shoe he could afford from Marshall Fields

“As a kid, I remember being in middle school designing shoes and formal gowns for my then-girlfriend and now best friend. I would be in math class and I would just envision this design in my head and begin sketching it in my notebook. I knew from a conversation I had with my mom when I was young. I asked for my first pair of name-brand shoes, “ Penny Hardaway’s” No, was the answer because as my mother has explained it. She wasn’t buying any name-brand shoes unless my name was on them,” Jason recounts.

Despite the fact that Jason’s mom would dress him to the 9’s, she is his number one supporter. When people didn’t believe in Jason, his mom has always been there to tell him he could do whatever he put his mind to. Perhaps this seed is what inspired him to follow his mom’s advice from such a young age, not only to create his own luxury brand, but to make sure he put his name on them, Jason laughs saying “No, I think I put my name on them so now my mom has to buy one of every pair because my name is on them.” No seriously I am proud to be married to my soulmate and in my commitment to our forever my married acronyms spelled out J.E.M.S., and I knew, it felt right because after I was asked to design, It took two years until I named the company before I could finally find who I was as a designer that loved fashion.” say’s Jason

“I wanted to launch a full luxury line, a line my mom would be proud of and I would want to wear as well. What my mother said always stuck in my head: “If your name isn’t on them I am not buying them”. I knew the perfect name for the company. After two years with myself as the Chief Luxury Shoe Designer, I started J.E.M.S. (my legal married name JASON EUGENE MORAN-SMITH) Luxury Shoe Co. which is a full line of luxury shoes. I turned my dream into a reality,” Jason remarks.

What makes J.E.M.S. LUXURY SHOE CO different from the rest of the competitors Jason say’s ” that he works backwards because I have been both the dreamer who wants the nice pair of shoes you beg your mom to buy, and now as the designer who helps people make a statement and enhance looks solely, all puns intended on their shoes.” This helps him see both sides of the story and anticipate what the consumer wants.