January's Tech Tumble: Inside the Market's Cold Shoulder to Unprofitable Innovators

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Shares of SoundHound AI (NASDAQ: SOUN) fell 21.7% in January, according to data from S&P Global Market Intelligence. The maker of voice control systems and other computer interfaces built on artificial intelligence (AI) and the human voice ran into some unexpected competition -- and investors were generally wary of unprofitable growth stocks last month.

In the final analysis, economic flutters explained most of SoundHound AI's January drop, largely in lockstep with stocks such as C3.ai (NYSE: AI) and IonQ (NYSE: IONQ). Like SoundHound AI, these companies are deeply unprofitable and focused on extreme growth opportunities in promising but risky technology markets. Enterprise-class AI services provider C3.ai closed January's trading 13.7% lower, while quantum computing pioneer IonQ fell 17.1%.

SOUN Chart
SOUN data by YCharts

Why many tech stocks felt the chill in January

These three companies rose and fell in nearly perfect harmony. SoundHound AI stands apart because of a sharp drop on Jan. 9, when two competitive headwinds pushed the stock 11% lower.

Longtime SoundHound AI customer BMW signed a voice assistant deal combining Amazon Alexa with Amazon's large language model (LLM), seemingly leaving the existing SoundHound assistant out of the equation. The same day, a startup giving away free big-screen TV sets financed by a second screen with a constant stream of advertising selected ChatGPT to power its "Hey Telly" voice controls. The BMW announcement is clearly the harder jab to SoundHound AI's business prospects, but the Telly setback shows that AI platforms like ChatGPT can provide head-to-head competition for the Houndify system.

Investors started to forget about these unexpected challenges over the following week, letting C3.ai's and IonQ's stock charts catch up to SoundHound AI's pain level. The broader decline started with a gloomy earnings report from South Korean tech giant Samsung, followed by a mixed bag of tech-giant earnings as the first earnings season of 2024 kicked off.

None of these companies reported earnings last month. C3.ai has slated its third-quarter release for Feb. 28 and the other two haven't even announced their earnings dates yet.

The financials behind the fall

I'm talking about a bunch of risky businesses here. The three companies about are growing sales at an annual rate of 17% or more, and IonQ's highly experimental quantum computing systems racked up a 122% revenue jump in the latest reported quarter. But their after-tax profit margins are printed in crimson red, starting at a 92% net-loss margin for C3.ai and dipping all the way to negative-681% for IonQ. It's not a tax-avoidance trick, either -- each company burned at least $75 million of cash over the past four quarters.