In This Article:
The James Hardie™ ALLIANCE offers eligible members exclusive access to valuable
business-building resources including training, homeowner referrals, marketing support and
much more
CHICAGO, Feb. 5, 2025 /PRNewswire/ -- James Hardie Building Products Inc. (James Hardie), a subsidiary of James Hardie Industries plc (ASX: JHX; NYSE: JHX) and the North American leader in fiber cement home siding and exterior design solutions, is thrilled to introduce the James Hardie™ ALLIANCE. This revitalized program is designed to help residential contractors succeed by providing business support, fostering a network of trusted contractors and connecting them to homeowners.
"The James Hardie™ ALLIANCE is far more than a mere network – it's our collaboration with contractors whereby we help them achieve their unique business goals, connect them to homeowners interested in their services and deliver a superior experience to homeowners who entrust their home's exterior to Hardie® products," said Chad Fredericksen, Vice President of North American Professional & Retail Channels at James Hardie. "Whether a contractor is interested in profitably expanding their business, making business operations run more smoothly, or simply wishes to take advantage of the growing homeowner demand that only the #1 brand of siding in North America* can provide, the James Hardie™ ALLIANCE has the resources to help them succeed."
Members of the James Hardie™ ALLIANCE can access a wide range of benefits through the redesigned digital portal. These benefits include personalized membership accounts, comprehensive training courses, industry-leading marketing resources, exclusive discounts on industry leading tools and services, and the opportunity to earn and redeem Hardie™ Rewards Points for valuable business-building resources.
Contractors who advance to one of the top three tiers gain additional benefits including a tier logo to convey credibility to homeowners, access to direct homeowner referrals provided by James Hardie, advanced marketing support, and a directory listing on the James Hardie™ ALLIANCE contractor locator for increased homeowner exposure.
The James Hardie™ ALLIANCE is designed with the homeowner in mind. Homeowners can conveniently connect with a contractor within the network, making the process of finding a trusted professional significantly easier.
"James Hardie continues to be dedicated to supporting homeowners with their re-side experience and providing them with the highest quality of products for the re-side of their dreams," Fredericksen added. "Our investment in the James Hardie™ ALLIANCE is a significant step forward to advance this ongoing mission."