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First-of-its-kind experience on JamesHardie.com transforms home exterior renovation planning with photorealistic, real-time designs of Hardie^® products on user's actual homes

CHICAGO and SAN FRANCISCO, April 23, 2025 /PRNewswire/ -- James Hardie Building Products Inc. (James Hardie), a subsidiary of James Hardie Industries plc (ASX: JHX; NYSE: JHX) and the #1 brand of siding in North America*, and Hover, a leader in 3D property technology, today announced the launch of Hardie^™ Designer, an AI design tool powered by Hover. James Hardie is the first siding manufacturer to adopt Hover's flagship design product, making it easier than ever for homeowners to see design possibilities with actual Hardie^® products in a matter of seconds, using only a single photo of their home.

"At James Hardie, we are committed to leading the industry in innovation. We are excited to harness the power of Hover's technology to offer better, smarter home renovation solutions," said Sean Gadd, President of James Hardie North America. "Hardie^™ Designer allows homeowners to easily experiment with the look of Hardie^® products, including textures and trending colors, helping them visualize their dream home with just a few clicks. We are setting a new standard for how homeowners engage with our industry-leading products in a way that has never been possible before."

When planning an exterior home renovation, the design process can be overwhelming. Historically, homeowners have had to make costly decisions based solely on sketches and small product samples, or photos of other people's homes. Now, with Hardie^™ Designer powered by Hover, homeowners can effortlessly visualize the possibilities of Hardie^® materials – like a virtual try-on for their home.

Any homeowner visiting JamesHardie.com can upload a single photo of their home's exterior and see their home redesigned in seconds, with multiple possibilities and design styles, from Farmhouse to Contemporary. From there, they can instantly edit and apply Hardie^® profiles and colors to their home's exterior. Users can easily share their designs with family, friends and contractors to help in their decision-making.

"Homeowners today expect to see what they're buying before they commit, and the companies that offer real-time design will win," said A.J. Altman, founder and CEO at Hover. "We are excited to collaborate with James Hardie to further simplify the home renovation process. Hover's technology is built on more than a decade of real home property data. Now, industry leaders like James Hardie can leverage what we've built, delivering immediate value to prospective customers. Exterior renovations are an investment, and this collaboration is another step toward giving homeowners the clarity and confidence they need to move forward."