iPhone X Review: Gorgeous, pricey, and worth it

If you have any interest in Apple’s (AAPL) hotly anticipated, $1,000, 10th-anniversary iPhone X (pronounced “ten”), then there are four dates to keep in mind:

  • September 12, 2017, when Apple first unveiled it to the public.

  • Tuesday, October 31, when most of the professional reviews appear.

  • November 3, when the phone is supposed to be available to buy.

  • The day when you can actually get one. These phones are difficult to manufacture and massively back-ordered, so if you order now, you might get one before the end of the year.

The price, the delays, and the popularity all tell you one thing, loud and clear: There’s an unbelievable amount of advanced technology in this thing.

The iPhone X is gorgeous, powerful, and expensive.
The iPhone X is gorgeous, powerful, and expensive.

The Headline: Big Screen, Small Body

Everybody talks about the iPhone X price ($1,000 for 64 gigs of storage, $1,150 for 256 gigs). Or they talk about its face-recognition feature. But the best thing about the iPhone X is its size.

It’s a standard-size phone, only a hair bigger than an iPhone 7 or 8, and therefore easy to wrap your fingers around without growing extra knuckles. Yet the X has the screen size of the iPhone Plus models! By lopping off all the blank margins that usually surround an iPhone’s screen, Apple has found a much sweeter spot on the screen/body tradeoff spectrum. It’s all screen, making it look a lot like recent Samsung smartphones.

The iPhone X has about the same screen size as an iPhone Plus—in the body about the same size as a standard iPhone.
The iPhone X has about the same screen size as an iPhone Plus—in the body about the same size as a standard iPhone.

And what a screen it is. It’s Apple’s first OLED screen, meaning it’s got much darker darks and brighter brights than what’s come before—a million-to-one contrast ratio, Apple says. Unfortunately, there’s no way to see it except in person, because whatever screen you’re now reading on can’t display the X’s stunning range of color. But you see it right away, and it’s glorious to look at, no matter what app you’re running.

The phone is also very fast. Apple says that its processor is “the most powerful and smartest chip ever in a smartphone,” and that it has “four efficiency cores”—clearly, that’s better than three efficiency cores, right?

In practice, all of this means that opening apps, saving files, and playing games are faster and smoother than on, for example, the iPhone 7 or 6. (The iPhone 8 and iPhone X use the same processor.)

Yet somehow, Apple maintains that the iPhone X gets two hours more life per battery charge than the iPhone 7 and 8. Bizarrely, Apple gave most reviewers only 24 hours with the iPhone X before posting their reviews (not a week or two, as in the past 10 years), so nobody can really say what battery life is like in real-world scenarios. I’ll update this review once I’ve had a chance to live with it.