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Are Investors Undervaluing THG Plc (LON:THG) By 29%?

In This Article:

Key Insights

  • The projected fair value for THG is UK£1.04 based on 2 Stage Free Cash Flow to Equity

  • Current share price of UK£0.74 suggests THG is potentially 29% undervalued

  • The UK£1.07 analyst price target for THG is 3.3% more than our estimate of fair value

Does the May share price for THG Plc (LON:THG) reflect what it's really worth? Today, we will estimate the stock's intrinsic value by taking the expected future cash flows and discounting them to their present value. This will be done using the Discounted Cash Flow (DCF) model. There's really not all that much to it, even though it might appear quite complex.

We would caution that there are many ways of valuing a company and, like the DCF, each technique has advantages and disadvantages in certain scenarios. If you want to learn more about discounted cash flow, the rationale behind this calculation can be read in detail in the Simply Wall St analysis model.

See our latest analysis for THG

Step By Step Through The Calculation

We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company's cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. To begin with, we have to get estimates of the next ten years of cash flows. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, and so the sum of these future cash flows is then discounted to today's value:

10-year free cash flow (FCF) forecast

2024

2025

2026

2027

2028

2029

2030

2031

2032

2033

Levered FCF (£, Millions)

-UK£25.0m

-UK£6.15m

UK£5.20m

UK£33.6m

UK£59.0m

UK£90.4m

UK£124.7m

UK£158.5m

UK£189.3m

UK£216.1m

Growth Rate Estimate Source

Analyst x2

Analyst x2

Analyst x1

Analyst x1

Est @ 75.50%

Est @ 53.38%

Est @ 37.90%

Est @ 27.06%

Est @ 19.47%

Est @ 14.16%

Present Value (£, Millions) Discounted @ 10%

-UK£22.7

-UK£5.1

UK£3.9

UK£22.8

UK£36.4

UK£50.6

UK£63.4

UK£73.1

UK£79.3

UK£82.2

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = UK£384m

After calculating the present value of future cash flows in the initial 10-year period, we need to calculate the Terminal Value, which accounts for all future cash flows beyond the first stage. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (1.8%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 10%.