Are Investors Undervaluing LBG Media plc (LON:LBG) By 46%?

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How far off is LBG Media plc (LON:LBG) from its intrinsic value? Using the most recent financial data, we'll take a look at whether the stock is fairly priced by projecting its future cash flows and then discounting them to today's value. We will use the Discounted Cash Flow (DCF) model on this occasion. There's really not all that much to it, even though it might appear quite complex.

Remember though, that there are many ways to estimate a company's value, and a DCF is just one method. For those who are keen learners of equity analysis, the Simply Wall St analysis model here may be something of interest to you.

View our latest analysis for LBG Media

The Method

We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company's cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. To begin with, we have to get estimates of the next ten years of cash flows. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, so we discount the value of these future cash flows to their estimated value in today's dollars:

10-year free cash flow (FCF) estimate

2023

2024

2025

2026

2027

2028

2029

2030

2031

2032

Levered FCF (£, Millions)

UK£16.8m

UK£19.0m

UK£20.6m

UK£21.9m

UK£22.9m

UK£23.6m

UK£24.3m

UK£24.8m

UK£25.3m

UK£25.7m

Growth Rate Estimate Source

Analyst x2

Analyst x2

Est @ 8.37%

Est @ 6.14%

Est @ 4.57%

Est @ 3.48%

Est @ 2.72%

Est @ 2.18%

Est @ 1.81%

Est @ 1.54%

Present Value (£, Millions) Discounted @ 5.6%

UK£15.9

UK£17.0

UK£17.5

UK£17.6

UK£17.4

UK£17.0

UK£16.6

UK£16.0

UK£15.4

UK£14.8

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = UK£165m

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (0.9%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 5.6%.