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Are Investors Undervaluing Holley Inc. (NYSE:HLLY) By 43%?

Key Insights

  • Holley's estimated fair value is US$9.82 based on 2 Stage Free Cash Flow to Equity

  • Current share price of US$5.59 suggests Holley is potentially 43% undervalued

  • The US$9.33 analyst price target for HLLY is 4.9% less than our estimate of fair value

Does the September share price for Holley Inc. (NYSE:HLLY) reflect what it's really worth? Today, we will estimate the stock's intrinsic value by taking the expected future cash flows and discounting them to today's value. The Discounted Cash Flow (DCF) model is the tool we will apply to do this. It may sound complicated, but actually it is quite simple!

Remember though, that there are many ways to estimate a company's value, and a DCF is just one method. If you still have some burning questions about this type of valuation, take a look at the Simply Wall St analysis model.

See our latest analysis for Holley

The Calculation

We're using the 2-stage growth model, which simply means we take in account two stages of company's growth. In the initial period the company may have a higher growth rate and the second stage is usually assumed to have a stable growth rate. In the first stage we need to estimate the cash flows to the business over the next ten years. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, so we need to discount the sum of these future cash flows to arrive at a present value estimate:

10-year free cash flow (FCF) forecast

2024

2025

2026

2027

2028

2029

2030

2031

2032

2033

Levered FCF ($, Millions)

US$40.8m

US$69.7m

US$75.0m

US$97.1m

US$113.8m

US$128.3m

US$140.6m

US$150.8m

US$159.6m

US$167.0m

Growth Rate Estimate Source

Analyst x3

Analyst x3

Analyst x2

Analyst x2

Est @ 17.24%

Est @ 12.71%

Est @ 9.54%

Est @ 7.32%

Est @ 5.77%

Est @ 4.69%

Present Value ($, Millions) Discounted @ 12%

US$36.5

US$55.7

US$53.6

US$62.0

US$65.0

US$65.5

US$64.2

US$61.6

US$58.2

US$54.5

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = US$577m

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. The Gordon Growth formula is used to calculate Terminal Value at a future annual growth rate equal to the 5-year average of the 10-year government bond yield of 2.2%. We discount the terminal cash flows to today's value at a cost of equity of 12%.