Fitness engagement in 2024 has been much more dynamic than it was pre-pandemic. According to ABC Fitness, there was a significant increase in gym check-ins on its platforms in the first quarter of this year compared with the first quarter of 2023. Check-ins were up 60% in traditional gyms, and fitness studios and boutiques saw a 22% jump.
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This year, bigger brands have had consistently solid earnings, and many fitness-related stocks are up substantially as Americans continue to appreciate the importance of exercise for their body, mind and social health — especially around the new year.
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Here’s what you would have now if you invested $1,000 in four fitness stocks on the last trading day of 2023.
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Planet Fitness (PLNT)
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Dec. 29, 2023, closing price: $73.00
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Nov. 29, 2024, closing price: $99.55
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Value of $1,000 invested on Dec. 29, 2023: $1,363.70
There is no other fitness brand that has been talked up and about as much as Planet Fitness in 2024. The New Hampshire-based business is one of the largest and fastest-growing fitness franchises in the world by number of locations and club members.
“Planet Fitness has proven itself to be one of Wall Street’s most sustainable fitness stocks after consistent revenue-beating quarterly performances drew significant investor confidence amid a rally that’s pushed the stock more than 35% higher in 2024,” said Maksim Manturov, head of investment research at Freedom24.
Third quarter 2024 results saw increases in total revenue, systemwide sales and net income. If you bought stock in Planet Fitness on Dec. 29, 2023, you would have paid $73 per share. At the end of November 2024, the stock was selling slightly under $100.
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Peloton (PTON)
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Dec. 29, 2023, closing price: $6.09
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Nov. 29, 2024, closing price: $10.34
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Value of $1,000 invested on Dec. 29, 2023: $1,697.87
“The comeback story of the year can be found with Peloton, which has soared more than 65% in 2024 thanks to the company turning a corner following severe post-pandemic sustainability struggles,” Manturov said. “With the appointment of a new CEO, confidence is high that Peloton’s commitment to fitness innovation will see the stock make inroads towards recapturing its former glories on Wall Street.”
Since plunging below $3 to record lows in May, Peloton’s stock has more than tripled. With a 69% gain from Dec. 29, 2023, through Nov. 29, 2024, the stock outperformed the overall markets during that time. For investors who had only witnessed the shares decline since early 2021, Peloton’s 2024 price action is a pleasant surprise.