Invest Alongside Warren Buffett in These Black Friday Stocks

If you're interested in buying top stocks that benefit from consumer spending over the holidays, you might want to follow in Warren Buffett's footsteps. Buffett is famous for picking stock market winners, and his investments in Costco Wholesale (NASDAQ: COST), Synchrony Financial (NYSE: SYF), and Visa (NYSE: V) put him in a position to profit handsomely from the holiday shopping season. Are these stocks smart buys for your portfolio?

Big bargains in bulk

Warren Buffett captured headlines when he significantly reduced Berkshire Hathaway's exposure to Wal-Mart (NYSE: WMT) this past year, but he seems to be a happy Costco Wholesale shareholder. He's a longtime owner (his business partner, Charlie Munger, sits on Costco Wholesale's board of directors) and as of September, Berkshire Hathaway owned 4.3 million shares of Costco worth roughly $750 million.

Warren Buffett smiling as he speaks with someone at a conference.
Warren Buffett smiling as he speaks with someone at a conference.

IMAGE SOURCE: MOTLEY FOOL.

Like Wal-Mart, Costco Wholesale pockets profit by buying in bulk and selling products at cut-rate prices. Unlike Wal-Mart, it also profits from the membership fees it charges people to become its customers.

Customers pay a $60 annual membership fee to gain access to Costco's buying power, and gold members fork over $120 per year so that they can get 2% back on their purchases. Those membership fees produced $2.8 billion in revenue last fiscal year alone. The company's 87% global renewal rate and 90% renewal rate in the U.S. and Canada shows that most customers are happy. The number of Costco cardholders has increased to 90.3 million from 81.3 million over the past two years.

Costco's decision to switch preferred credit card providers last year created a bit of uncertainty among investors, but sales trends suggest it's got plenty of growth momentum heading into the holidays this year.

Sales grew 16% to $41 billion last quarter. E-commerce sales jumped 21% year over year, yet they only account for 4% of global sales. The bulk of revenue continues to come from its warehouses, and sales are clocking in with healthy growth there, too. Other retailers are struggling with slowing sales and are being forced to close stores, but Costco Wholesale's same-store sales grew by a healthy 5.7% year over year last quarter, excluding volatile gasoline sales. For comparison. comparable store sales at Walmart inched up just 2.7% year over year last quarter. Furthermore, while Sears has closed over 330 stores this fiscal year, Costco Wholesale's store count has increased by 26 warehouses to 741.

Overall, the benefit of more members, growing e-commerce revenue, and new stores make Costco a solid stock to buy this holiday season.