In This Article:
"Hour of Finance Challenge" encourages students to learn financial skills through an online game with real-world scenarios as schools compete for state and national recognition
MOUNTAIN VIEW, Calif., April 01, 2025--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the launch of its second annual Intuit Hour of Finance Challenge. The Challenge is a national initiative designed to introduce middle and high school students to essential financial literacy skills through interactive activities with real-world scenarios – in celebration of Financial Literacy Month this April.
The company launched the Intuit Hour of Finance Challenge in 2024 to encourage students to spend one hour on financial education during Financial Literacy Month in April. The challenge features free lessons on money management through real-world situations that can be completed in under an hour. Participating students play Intuit Prosperity Quest, an interactive, online game. The initiative is open to middle and high schools nationwide and offers schools the opportunity to compete for prizes and the chance to be recognized as a state or national champion.
The opening of the 2025 Intuit Hour of Finance Challenge coincides with Intuit’s Financial Literacy Forum event, hosted in partnership with the LA Clippers at Intuit Dome in Los Angeles on April 1. Special guests mutli-platinum selling recording artist and entrepreneur Saweetie and former Clippers star and 3-time NBA 6th Man of the Year Lou Williams will join Intuit to inspire students through conversations about money, entrepreneurship, and building long-term financial success. The Los Angeles event marks the next stop of Intuit's nationwide Financial Literacy Forum series, which began during Super Bowl week in New Orleans. At each stop, which has also included San Francisco and Washington DC, students receive hands-on experience with financial education tools powered by Intuit for Education, a financial literacy program that provides teachers and students with free personal and entrepreneurial finance courses used by more than two million students. Intuit for Education includes real-life simulations driven by TurboTax, Credit Karma, QuickBooks and Mailchimp and has been used by two million students nationwide.
"We are committed to helping the next generation to graduate financially literate, capable, and confident," said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. "Through Intuit for Education's interactive and engaging simulations and games, including the Intuit Hour of Finance Challenge, we are introducing students to personal finance concepts and inspiring them to become financially literate."