In This Article:
Square's market-leading point of sale brings together its deep payments and business operations capabilities for restaurants, retail, services, and more into one consolidated app
Now, every seller has a single point of sale app that is easily personalized for all the ways they run their business today, and to support their growth and evolution into the future
SAN FRANCISCO, April 24, 2025--(BUSINESS WIRE)--Today, Square announced the new Square Point of Sale app – its next-generation software that brings Square’s deep vertical-specific commerce and payments functionality into a single, unified app that sellers can personalize to meet the complex needs of their business today, while supporting their business growth and evolution into the future.
Sixteen years ago, Square launched its very first mobile card reader and point of sale app to enable any seller to accept digital payments – beginning a journey to empower businesses to thrive in the economy. Through the years, Square partnered with sellers and offered industry-specific software products – Square for Restaurants, Square for Retail, Square Appointments, and Square Invoices – to not only sell from anywhere, but eliminate the many points of friction that come with managing and expanding a business – from creating complex restaurant menus to managing inventory to offering service waitlists, and much more.
Today, the business world has changed, and Square's sellers continue to evolve. More than four million sellers now trust Square to run every aspect of their business, enabling them to grow while keeping focus on their craft. They're diversifying their business to reach new customers, create new revenue streams, and connect to their communities in entirely new ways. Breweries are becoming full service restaurants and retailers. Spas are selling home goods and subscription services. With the new Square Point of Sale, all of Square’s power and innovation is now available in one single app – making it easier for sellers to discover the tools that are right for their business and expand their features as they grow. From our testing, we found that feature discovery and usage among new sellers grew nearly 80% from the rate on the previous Square POS experience.
"We opened two weeks before the pandemic began in 2020, and we've been pivoting and expanding ever since. We started as a plant retailer, expanded into home goods, then added the cafe and the barbershop, and now also host workshops and events," said Lorena Cortez, founder and co-owner of The Mellow, a mercantile, cafe, barbershop, and events space with locations in San Francisco's Mission, Haight, and Union Square districts. "The new Square Point of Sale makes it easy to manage it all, flow between operations, and deliver a great experience. We have a lot of inventory to manage, and Square makes it easy so our team can receive shipment and expedite our ability to get product on the floor. When it comes to selling, whether a customer is getting a beverage or a haircut or a plant, using Square tools lets us focus on the conversation and building a connection."