Intertainment's TranzActive Supports First Group of over 40 Global Multilingual Destinations for Digital Widget Factory
ACCESS Newswire
TORONTO, ON & NEW YORK, NY / ACCESSWIRE / April 1, 2015 /Intertainment Media Inc. (TSX VENTURE: INT) (ITMTF) (I4T.F) ("Intertainment" or "Company") is pleased to announce that its language services division, branded TranzActive, under its partnership with Yappn Corp. ("Yappn") which has been engaged to supply certain technologies to Digital Widget Factory ("DWF") has now launched over 40 multilingual content and revenue sites in the online market through its global distribution network.
The TranzActive technologies, implemented and led by Yappn, are supporting the developed and delivered cloud-based multilingual Content Delivery Network ("CDN") for DWF to market and manage a wide range of global and localized language content sites focused on niche categories enabled with a number of key revenue initiatives. In addition to increasing the number of sites enabled by the new CDN, the group is also creating a multilingual social organic traffic platform that will enable users from around the world to interact with DWF's content, share and invite others to share while creating unique revenue opportunities for users in 67 languages.
On December 1, 2014 Yappn Corp., which is majority owned by Intertainment, announced a three-year Master Services Agreement and Scope of Work with Digital Widget Factory ("DWF"), a private global consortium that manages online user engagement for client programs in Asia, Europe, Central and South America, to execute the development, management and maintenance of a minimum of 200 multilingual Ecommerce and other revenue-based web sites, each optimized for mobile, portable and web consumers.
As further described in the December 1st announcement, based on the terms of the agreement, Yappn expects to generate revenue up to $3,000,000 in 2015. For two (2) successive years the Company is under contract to produce an additional 400 multilingual Ecommerce and other revenue sites in 2016 and up to 525 additional sites in 2017. As part of the agreements TranzActive, will receive a royalty of 20% based on the net profit of the program.
"The Digital Widget Factory program is a major opportunity for TranzActive to showcase its technology platform in the Content and AdTech space as online and traditional content distributors work to reach a global audience and advertisers begin to look at broadening their market segments and demographics for stronger returns and profitability," said Mr. Anthony R. Pearlman, President and COO of Intertainment.
Initial testing of the program during February and March resulted in significant global content engagement. In March, the testing phase delivered over 1.5 Million pages of content in multiple languages with more than 50% of the 900,000+ first time users coming from outside the US, primarily from Europe, Asia and South America. Returning visitors, making up approximately 26% of users, spent an average of three minutes and twenty-four seconds on the DWF sites consuming content.
Formerly branded as Ortsbo Inc., TranzActive is the Language Service Technology arm of Intertainment Media Inc. TranzActive provides its global licensed language services technology to facilitate the expansion into new markets for start-ups, high growth and emerging corporate online enterprises. TranzActive's business model is partner based, allowing organizations to grow their global presence without the burden of a significant addition of resources.
TranzActive is actively partnering with developers, agencies and companies to create global engagement. Based on a review of opportunity, TranzActive offers its technologies on an equity and fee for license basis to create value for the Intertainment Media organization.
TranzActive also partners with Yappn Corp. to offer professional services, product development, online marketing initiatives and other services on a best practices basis.
Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties and has investments in leading edge technologies and social media platforms, including TranzActive, CapThat, theAudience, Lexifone, Shiny Ads and Yappn Corp (www.yappn.com). For more information on Intertainment and its properties, please visit www.intertainmentmedia.com
Intertainment is headquartered in the Toronto, Canada region, with offices in New York and Los Angeles, CA and is listed on the TSX Venture Exchange under the symbol "INT" (INT.V) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe on the Open Market (Regulate Unofficial Market) of the Frankfurt Exchange under the symbol "I4T".
This news release contains certain "forward-looking information" within the meaning of such statements under applicable securities law, including statements relating to theexpected use of proceeds ofthe Offering.
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