Contributors to wrote, “The largest projected change in expected spend was for appliances—an estimated 96 percent change vs. 2014. This might reflect the improving economy, with consumers making big-ticket purchases, as well as the early availability of new connected devices. The automotive category had the second-biggest gains in proposed spending—another big-ticket category.”
With the strength of the U.S. economy, it isn't surprising that consumers are expected to make larger purchases this holiday season.
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Jobs Report And Holiday Shopping Season Expectations
A recent showed that the economy added a higher-than-expected 211,000 jobs, which bodes well for holiday shopping, as more people have disposable income. Furthermore, low oil prices continue to add more discretionary income for shoppers this holiday season and increase the likelihood of making larger automobile purchases.
Evidence of this trend has already materialized, as November 2015 data from comScore showed e-commerce sales increased 10 percent to $1.66 billion from 2014. Experts anticipate this trend will continue throughout the holiday season.
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