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Interactive Strength Inc. (Nasdaq:TRNR)'s FORME Named an Exclusive Wellness Partner for Virgin Atlantic's New Clubhouse at LAX

In This Article:

Partnership Raises FORME's Visibility with Affluent Customers, Highlights Brand's Seamless Integration into Premium Hospitality and Travel Environments

Installation adds to Hospitality Customers such as Four Seasons, Bulgari and Mandalay Bay Resort

AUSTIN, TX / ACCESS Newswire / March 27, 2025 / Interactive Strength Inc. (Nasdaq:TRNR) ("TRNR" or the "Company"), maker of innovative specialty fitness equipment under the FORME and CLMBR brands, today announced that FORME has been selected as an exclusive wellness partner for Virgin Atlantic's newly launched Clubhouse at Los Angeles International Airport (LAX).

The partnership places the award-winning FORME Studio at the center of Virgin Atlantic's new Zen Den, an immersive wellness space within the airline's premium Clubhouse lounge. The Studio brings a curated selection of movement, mindfulness, and recovery sessions in a custom-branded experience designed exclusively for Virgin Atlantic, making the Zen Den the perfect space for travelers to relax and recharge before their flight.

"This partnership with Virgin Atlantic highlights how FORME seamlessly integrates into premium hospitality and travel environments," said Trent Ward, CEO of Interactive Strength, Inc. "It demonstrates our ability to deliver elevated fitness and wellness experiences in a format that enhances the guest experience while meeting the unique needs of our partners and the demands of each space."

The custom FORME Studio experience includes:

  • A branded, interactive interface tailored to Virgin Atlantic's wellness-forward design vision

  • A personalized welcome video from Sir Richard Branson

  • Curated content selections across Mind, Body and Spirit categories

  • A post-session summary screen to complete the guest experience

Virgin Atlantic formally unveiled the new Clubhouse and Zen Den this week. Media assets and additional information about the lounge experience are available in Virgin Atlantic's full announcement here.

TRNR Investor Contact
ir@interactivestrength.com

TRNR Media Contact
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About Interactive Strength Inc.
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol:TRNR).

CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR's design is compact and easy to move - making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.