INSIGHT-Inside Tesla's drive to keep Musk's battery promise

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* Tesla can cut $5,500 off Model Y battery costs - experts

* Savings from bigger cells and new manufacturing process

* Tesla yet to ramp up new 'dry-coating' technique - experts

By Norihiko Shirouzu and Paul Lienert

Sept 6 (Reuters) - The secret behind Elon Musk's goal of selling 20 million Tesla's a year by 2030 lies in its pioneering battery technology.

The good news is that by using bigger cells and a new process to dry-coat electrodes, Tesla could halve the cost of a Model Y battery, saving more than 8% of the car's U.S. starting price, battery experts with ties to the company said.

The bad news is that it's only halfway there, according to 12 experts close to Tesla or familiar with its new technology.

That's because the dry-coating technique used to produce the bigger cells in Tesla's 4680 battery is so new and unproven the company is having trouble scaling up manufacturing to the point where the big cost savings kick in, the experts told Reuters.

"They just aren't ready for mass production," said one of the experts close to Tesla.

Still, the gains Tesla has already made in cutting battery production costs in the past two years could help boost profits and extend its lead over most electric vehicle (EV) rivals.

Musk's promised improvements in battery cost and performance are seen by investors as critical to Tesla's quest to usher in an era where it can sell a $25,000 EV for a profit - and stand a better chance of hitting its 2030 targets.

Battery systems are the most expensive single element in most EVs, so making lower-cost, high-performance packs is key to producing affordable electric cars that can go toe to toe with combustion-engine rivals on sticker prices.

Tesla is one of only a handful of major automakers that produce their own EV batteries and by manufacturing Model Y cells at U.S. plants, the SUV will remain eligible for U.S. tax credits when many rival EVs may no longer qualify.

Among the 12 battery experts Reuters spoke with, nine have close ties to Tesla and three of the nine have examined Tesla's new and old battery technology inside and out through teardowns.

Tesla did not respond to requests for comment.

'HE WILL SOLVE IT'

The sources predict that Tesla will find it difficult to fully implement the new dry-coating manufacturing process before the end of this year, and perhaps not until 2023.

Stan Whittingham, a co-inventor of lithium-ion batteries and a 2019 Nobel laureate, believes Tesla Chief Executive Elon Musk has been overly optimistic on the time frame for commercializing the new technique. "I think he will solve it, but it won't be as quick as he likes. It's going to take some time to really test it," he said.