Insider Buying: The JD Sports Fashion plc (LON:JD.) Chairman Just Bought 53% More Shares

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Potential JD Sports Fashion plc (LON:JD.) shareholders may wish to note that the Chairman, Andrew Higginson, recently bought UK£241k worth of stock, paying UK£1.51 for each share. We reckon that's a good sign, especially since the purchase boosted their holding by 53%.

See our latest analysis for JD Sports Fashion

JD Sports Fashion Insider Transactions Over The Last Year

Notably, that recent purchase by Chairman Andrew Higginson was not the only time they bought JD Sports Fashion shares this year. They previously made an even bigger purchase of UK£397k worth of shares at a price of UK£1.33 per share. Even though the purchase was made at a significantly lower price than the recent price (UK£1.60), we still think insider buying is a positive. While it does suggest insiders consider the stock undervalued at lower prices, this transaction doesn't tell us much about what they think of current prices.

In the last twelve months JD Sports Fashion insiders were buying shares, but not selling. The chart below shows insider transactions (by companies and individuals) over the last year. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

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LSE:JD. Insider Trading Volume January 14th 2023

JD Sports Fashion is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.

Insider Ownership Of JD Sports Fashion

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. We usually like to see fairly high levels of insider ownership. Our data isn't picking up on much insider ownership at JD Sports Fashion, though insiders do hold about UK£535k worth of shares. However, it's possible that insiders might have an indirect interest through a more complex structure. We might be missing something but that seems like very low insider ownership.

So What Does This Data Suggest About JD Sports Fashion Insiders?

It's certainly positive to see the recent insider purchase. We also take confidence from the longer term picture of insider transactions. We would certainly prefer see higher levels of insider ownership but analysis of the insider transactions suggests that JD Sports Fashion insiders are expecting a bright future. In addition to knowing about insider transactions going on, it's beneficial to identify the risks facing JD Sports Fashion. To assist with this, we've discovered 2 warning signs that you should run your eye over to get a better picture of JD Sports Fashion.

Of course JD Sports Fashion may not be the best stock to buy. So you may wish to see this free collection of high quality companies.