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Leading technology provider investment in China provides global advertisers a unified view of ad performance worldwide; expanding CTV offerings for global brands
NEW YORK, Nov. 22, 2021 (GLOBE NEWSWIRE) -- Innovid, a leading independent connected TV (CTV) advertising delivery and measurement platform, today announced its global technology expansion in China. The company has appointed former Google Platforms Country Manager and Publicis Managing Director, David Chen to oversee Innovid’s presence as Executive Director, China. Innovid’s investment in China further expands the company’s global CTV and measurement footprint ahead of its public offering later this year.
With this launch, global marketers can now leverage Innovid’s innovative CTV and video offerings in the China market to reach local consumers with personalized experiences and measure their campaign performance with independent analytics. The expansion into China provides global marketers with a single source of truth across Innovid’s extensive reach of channels, publishers, and devices across over 75 countries.
The China market represents nearly one billion active internet users, presenting a considerable opportunity for global advertisers to reach and engage consumers. According to eMarketer, the Chinese population consumes more digital video than any other country in the Asia-Pacific region, with over fifty-percent of internet-enabled households choosing to consume TV content via OTT devices. The result is a highly engaged, video-focused, tech-savvy audience.
“Innovid is the global leader in innovating and creating transformative experiences in CTV and video for brands and audiences,” says Zvika Netter, CEO of Innovid. “As international brands seek to engage this tech-savvy China consumer base, marketers can utilize our unified infrastructure to expand reach and increase relevance. With the addition of the China market, Innovid clients now have a more comprehensive and near complete view of global campaign performance. This is another critical step forward towards solving the CTV industry's measurement fragmentation challenges.”
Leveraging Innovid’s independent ad tracking and dynamic creative solutions, global brands can create customized, integrated consumer experiences and journeys, specific to the Chinese market. Advertisers can now activate and measure campaigns across the leading publishers in China, adding to the extensive reach that Innovid already provides with the largest media players in the world, such as Google and Amazon. Innovid’s dynamic creative optimization solution is also available to programmatic DCO partners.