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Revenue Increased 14% in Q3 2024 vs Q3 2023, and 76% on a Year-to-Date Basis vs 2023
MIAMI, Nov. 13, 2024 /PRNewswire/ -- Innovative Eyewear Inc., (NASDAQ: LUCY, LUCYW), a developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced its financial results for the third quarter of 2024.
Net revenue for the quarter ended September 30, 2024 was $253,599, an increase of 14% from the quarter ended September 30, 2023. This year-over-year increase was primarily attributable to strategic reductions in price discounts and other adjustments to our pricing, aimed at enhancing profitability and attracting distributors to manage our wholesale business. The higher average order value and focused efforts in specific channels contributed to the overall revenue growth.
On a year-to-date basis, net revenue for the nine months ended September 30, 2024 was $945,752, an increase of 76% from the comparable period in the prior year. This growth was primarily driven by our new product launches over the past year (including the Lyte XL collection in the fourth quarter of 2023 and the co-branded Nautica® Powered by Lucyd and Eddie Bauer® Powered by Lucyd collections in the current year period). Also contributing to our growth in year-to-date revenues are our continued investments in marketing and advertising initiatives, as well as increased public interest and growth in smart glasses and the wearable products.
During the third quarter of 2024, Innovative Eyewear announced several important milestones, including:
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Launching its flagship Lucyd Lyte collection on Target.com
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Signing an exclusive distribution agreement with Ecom Gulf FZCO (d/b/a Mixireal.com), which represents a significant opportunity for international expansion in the Middle East market
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Unveiling and exhibiting its new line of ANSI-certified smart safety glasses, Lucyd Armor, at Vision Expo West
Future Outlook
After the successful launch of the Eddie Bauer® Powered by Lucyd line in the second quarter of 2024, and the recent launch of the Lucyd Armor smart safety glasses line in October 2024, the Company anticipates launching the Reebok® Powered by Lucyd line in the first quarter of 2025, followed by a Reebok® Optical Smart Eyewear collection in the first half of 2025.
Meanwhile, the Company also remains focused on introducing Lucyd products in major national retailers, which management believes will have a significant positive impact on revenues in the next three to eighteen months.
On the cost side, the Company has already started to realize the benefit of lower lens fulfillment costs, which decreased by approximately 50% in the third quarter of 2024 as compared with the prior year quarter, largely due to the recent engagement of a new lens supplier based in Miami, Florida. The Company anticipates that its gross margins will improve over the next 6+ months as new products sourced from a new supplier are launched, as the frames for the new product lines are designed differently from the Company's other products and accordingly have fewer components, thus reducing their price. The Company estimates that the unit cost of the Lucyd Armor line and Reebok® Powered by Lucyd line will be at least 30% lower than its Lucyd Lyte models.