MIAMI, Nov. 5, 2024 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or "the Company") (NASDAQ: LUCY; LUCYW), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced that the full range of Lucyd, and Powered by Lucyd products, will be available at NFM Optical starting Black Friday, 2024.

NFM (Nebraska Furniture Mart), headquartered in Omaha, NE, is a powerhouse Midwestern retailer with four locations that redefine the retail experience, founded in 1937. The stores offer sunwear in Kansas City and The Colony and beginning with the Omaha location's new NFM OPTICAL, they will carry numerous Lucyd frames as well as the Company's sophisticated new Lucyd Kiosk standing display.

Harrison Gross, CEO of Innovative Eyewear, said "NFM is a highly regarded and well-established retailer, and we are thrilled to work with an esteemed Berkshire Hathaway company. NFM has provided a destination shopping experience for nearly a century, and I believe their passion for groundbreaking retail experiences is an excellent match for our unique designer smart eyewear. We believe this new category represents an important step forward in eyewear, providing safer, open-ear audio for active lifestyles, and wearable utility that makes information and communications more accessible. This holiday season, go to NFM Optical to Upgrade Your Eyewear^®."

Rob Roggeveen, Senior Optical Buyer at NFM said, "With the recent expansion into the Wellness sector with NFM Optical, we are able to provide cutting edge technology and new and innovative optical solutions to our customers. Lucyd's selection of smart eyewear offers another level of service that we can offer our prescription and non-prescription Optical customers. This is something special that opens up a whole new world for eyeglass wearers."

To try Lucyd eyewear at NFM Optical this holiday season, including the new Lucyd Armor™ smart safety glass, visit NFM.com and visit the NFM Optical page, or shop at their flagship Omaha, Nebraska store.

About NFM

NFM (Nebraska Furniture Mart), as originally named, was founded by Rose Blumkin in 1937 in the basement of her husband's pawn shop in Omaha, Nebraska. In 1983, investor Warren Buffett purchased a majority interest in NFM and made it part of the Berkshire Hathaway family of companies. Today, NFM is one of the nation's largest home furnishings retailers, selling furniture, flooring, appliances and electronics. NFM currently has locations in Omaha, Nebraska, Des Moines, Iowa, Kansas City, Kansas and Dallas-Fort Worth, Texas with a planned fifth location in Cedar Park, Texas a suburb of Austin. For more information on NFM, please visit www.nfm.com.