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Surrey, British Columbia--(Newsfile Corp. - February 11, 2025) - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), a leader in innovative loss prevention and retail media solutions, is pleased to announce that its reseller partner in Turkey, Bon Intelligence Inc. ("Bon"), has reached an agreement with Bambi, a leading high fashion shoe retailer with 61 stores based in Turkey, to deploy INEO's in-store retail media technology across Bambi's stores. This collaboration marks a significant step in transforming Bambi's in-store customer engagement through dynamic, targeted digital marketing.
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Bon and INEO installed the first pilot location with Bambi in late 2024 and as of February 10, 2025 have now reached an agreement to roll out all Bambi locations nationwide. Bon is in the process of installing INEO's digital signage solutions in Bambi's retail locations, enabling brands to connect with shoppers at critical moments in the buying journey. The technology, powered by INEO's AI-driven content management and programmatic ad engine, will enhance the shopping experience while creating new revenue opportunities for Bambi.
"We are excited to partner with Bon to bring our innovative retail media technology to the Bambi stores," said Kyle Hall, CEO of INEO. "Retailers are increasingly recognizing the power of in-store retail media to drive engagement and sales, and the INEO Welcoming System platform ensures they can maximize advertising impact while maintaining a seamless customer experience."
The deployment will include strategically placed digital screens at high-traffic areas within Bambi's stores, delivering brand messaging, promotions and real-time content updates. The partnership is expected to enhance Bambi's ability to monetize its physical space while providing advertisers with direct access to a highly engaged audience.
"Under the reseller agreement between Bon and INEO, Bon has the rights to market, sell and distribute INEO's patented loss prevention and retail media solutions to its key partners across Turkey," said Onur Isik, Founder and VP of Bon. "We are proud to have Bambi sign on and be a showcase customer for us as we work to sign other retailers onto the INEO platform."
INEO also announces the resignation of Eugene Syho as a Director of the Company due to personal reasons. "INEO would like to thank Eugene for his valuable contributions and dedication during his time on the INEO Board of Directors," said Greg Watkin, INEO Founder, President and Chairman. "Eugene's insights and commitment were instrumental in guiding INEO through a key time and getting the most recent financing completed. We are grateful for his service and wish him all the best in future endeavors."