Individual investors account for 30% of Stingray Group Inc.'s (TSE:RAY.A) ownership, while insiders account for 26%

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To get a sense of who is truly in control of Stingray Group Inc. (TSE:RAY.A), it is important to understand the ownership structure of the business. We can see that individual investors own the lion's share in the company with 30% ownership. In other words, the group stands to gain the most (or lose the most) from their investment into the company.

Individual insiders, on the other hand, account for 26% of the company's stockholders. Institutions often own shares in more established companies, while it's not unusual to see insiders own a fair bit of smaller companies.

Let's take a closer look to see what the different types of shareholders can tell us about Stingray Group.

Check out our latest analysis for Stingray Group

ownership-breakdown
TSX:RAY.A Ownership Breakdown September 23rd 2022

What Does The Institutional Ownership Tell Us About Stingray Group?

Institutions typically measure themselves against a benchmark when reporting to their own investors, so they often become more enthusiastic about a stock once it's included in a major index. We would expect most companies to have some institutions on the register, especially if they are growing.

As you can see, institutional investors have a fair amount of stake in Stingray Group. This can indicate that the company has a certain degree of credibility in the investment community. However, it is best to be wary of relying on the supposed validation that comes with institutional investors. They too, get it wrong sometimes. When multiple institutions own a stock, there's always a risk that they are in a 'crowded trade'. When such a trade goes wrong, multiple parties may compete to sell stock fast. This risk is higher in a company without a history of growth. You can see Stingray Group's historic earnings and revenue below, but keep in mind there's always more to the story.

earnings-and-revenue-growth
TSX:RAY.A Earnings and Revenue Growth September 23rd 2022

Stingray Group is not owned by hedge funds. The company's largest shareholder is Caisse de dépôt et placement du Québec, with ownership of 12%. In comparison, the second and third largest shareholders hold about 11% and 8.4% of the stock. Robert Steele, who is the third-largest shareholder, also happens to hold the title of Member of the Board of Directors. Additionally, the company's CEO Eric Boyko directly holds 7.5% of the total shares outstanding.

We did some more digging and found that 6 of the top shareholders account for roughly 54% of the register, implying that along with larger shareholders, there are a few smaller shareholders, thereby balancing out each others interests somewhat.

Researching institutional ownership is a good way to gauge and filter a stock's expected performance. The same can be achieved by studying analyst sentiments. There are a reasonable number of analysts covering the stock, so it might be useful to find out their aggregate view on the future.