Yahoo Finance

HONG KONG, Dec. 24, 2024 /PRNewswire/ -- INCUBASE Studio is delighted to announce the grand opening of "HSBC Life The Big Bounce World Tour - Hong Kong"! As a Guinness World Records-certified inflatable touring event from the US, The Big Bounce has kicked off its Asian tour in Hong Kong, transforming the Great Lawn of the West Kowloon Cultural District (WestK) Art Park into a 100,000-square-foot inflatable bounce party. This event spans Christmas and New Year, running from December 21, 2024 to January 5, 2025, and aims to bring a sense of excitement to Hong Kong. It invites everyone to "bounce all day and night" and enjoy the fun of "bouncing together".

The opening ceremony took place on December 20, inviting representatives from various partners and honoured guests to join in launching the event. Sion Yip, Founder and CEO of INCUBASE Studio, expressed at the ceremony: "Amidst global challenges in health and the economy, it seems that the people of Hong Kong have not had the chance to truly experience joy and laughter for quite some time. We believe The Big Bounce can bring joy and vitality to the city and uplift the spirits of Hong Kong people! Happiness is not just for children, nor is bouncing. We hope this entertaining event allows both adults and children to relieve stress and tension, and enjoy moments of simple happiness."

Covering over 100,000 square feet, the event features four uniquely designed inflatable attractions, including the 16,000-square-foot World's Biggest Bounce House, Hong Kong' longest obstacle course at 500 feet The Giant, the customized sports arena Sport Slam, and the one-of-a-kind space-themed wonderland airspace Pink Alien.

Sessions are tailored for various age groups, including Junior Sessions, Bigger Kids Sessions, and After Dark Party Sessions for those aged 16 and above. In addition, attendees can look forward to bubble parties and all-day DJ performances, each night offering a party theme that invites everyone to immerse themselves in a vibrant festive atmosphere and unique experiences.

Following its massive success in the US, Australia and Canada where it attracted over a million attendees, The Big Bounce has now reached Asia, set against the breathtaking backdrop of Victoria Harbour and its magnificent skyline. The journey to bring The Big Bounce to Hong Kong was marked by numerous challenges, demanding over a year of persistent effort and strategic planning. Ultimately, the team decided to host the event at the popular tourist destination of WestK during the peak holiday season to attract more participants, infusing positive energy into the city and boosting its event economy.