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Can You Imagine How Jubilant Diurnal Group's (LON:DNL) Shareholders Feel About Its 114% Share Price Gain?

When you buy shares in a company, there is always a risk that the price drops to zero. But if you pick the right stock, you can make a lot more than 100%. For example, the Diurnal Group plc (LON:DNL) share price has soared 114% return in just a single year. On top of that, the share price is up 12% in about a quarter. But this could be related to the strong market, which is up 6.3% in the last three months. In contrast, the longer term returns are negative, since the share price is 66% lower than it was three years ago.

Check out our latest analysis for Diurnal Group

Given that Diurnal Group didn't make a profit in the last twelve months, we'll focus on revenue growth to form a quick view of its business development. Shareholders of unprofitable companies usually expect strong revenue growth. That's because fast revenue growth can be easily extrapolated to forecast profits, often of considerable size.

Diurnal Group grew its revenue by 214% last year. That's well above most other pre-profit companies. Meanwhile, the market has paid attention, sending the share price soaring 114% in response. That sort of revenue growth is bound to attract attention, even if the company doesn't turn a profit. The strong share price rise indicates optimism, so there may be a better opportunity for buyers as the hype fades a bit.

The graphic below depicts how earnings and revenue have changed over time (unveil the exact values by clicking on the image).

earnings-and-revenue-growth
AIM:DNL Earnings and Revenue Growth May 22nd 2021

You can see how its balance sheet has strengthened (or weakened) over time in this free interactive graphic.

A Different Perspective

It's good to see that Diurnal Group has rewarded shareholders with a total shareholder return of 114% in the last twelve months. There's no doubt those recent returns are much better than the TSR loss of 9% per year over five years. We generally put more weight on the long term performance over the short term, but the recent improvement could hint at a (positive) inflection point within the business. I find it very interesting to look at share price over the long term as a proxy for business performance. But to truly gain insight, we need to consider other information, too. For instance, we've identified 2 warning signs for Diurnal Group that you should be aware of.

Of course Diurnal Group may not be the best stock to buy. So you may wish to see this free collection of growth stocks.

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on GB exchanges.

This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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