IHG Hotels & Resorts marks 50 years since entering Greater China and celebrates over 800 open hotels in the region

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SHANGHAI, Jan. 17, 2025 /PRNewswire/ -- IHG Hotels & Resorts (IHG) marks an extraordinary milestone with its 50th anniversary in Greater China. From opening its first property in 1975 to operating 800 hotels today, IHG has played a pivotal role in driving industry growth, enhancing guest experiences, and supporting the region's economic development. Looking to the future, IHG reaffirms its unwavering commitment to Greater China by leveraging global expertise and local insights to create enriching and rewarding experiences.

The IHG executive committee unveil the milestone of IHG's 50th anniversary in Greater China
The IHG executive committee unveil the milestone of IHG's 50th anniversary in Greater China

Elie Maalouf, CEO of IHG Hotels & Resorts, stated: "I am proud to be celebrating this milestone for IHG. For 50 years, Greater China's dynamic energy and immense potential has been instrumental in our success. Staying true to our purpose of 'True Hospitality for Good', we have seen incredible growth, expanding our presence and building a diverse portfolio of brands ranging from luxury and lifestyle to premium and essential stays. Partnering with regional stakeholders, we have delivered iconic hotels across the region. IHG is poised for an even brighter future in Greater China with the ongoing optimization of policies supporting foreign enterprises. We look forward to working with our guests and owners to deliver another 50 years of excellence and innovation in the hospitality industry."

Pioneering the Future with Greater China

To commemorate this golden jubilee, IHG has embraced creative and diverse initiatives that highlight its rich heritage and leadership in the hospitality industry. From branding a high-speed train to showcasing it on iconic skyscraper facades in major cities with dynamic light displays, as well as strategic print placements with leading media outlets, IHG has innovatively engaged with consumers across Greater China. These campaigns not only strengthened the connection between IHG and its guests but also brought its diverse brand portfolio and service excellence closer to travelers, delivering unmatched experiences under the theme "Guest How You Guest."

IHG celebrate the milestone of 50th anniversary in Greater China
IHG celebrate the milestone of 50th anniversary in Greater China

Reflecting on half a century of progress, IHG has consistently aligned its growth with Greater China's economic evolution. From spearheading market innovations such as expanding social media and e-commerce channels, to creating iconic hotels like Regent Shanghai on the Bund, IHG's ability to combine a global perspective with local expertise has continually advanced the hospitality industry in the region. This 50th anniversary celebrates past accomplishments and sets the stage for a new chapter of collaboration and innovation in Greater China.