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This post originally ran on The Irrelevant Investor. Michael Batnick is the Director of Research at Ritholtz Wealth Management LLC.
I recently spoke with Michael Samuels about my book and investing in general. Michael is the portfolio manager of Broome Street Capital, a fund that specializes in m&a and event-driven trading.
I’ve done half a dozen podcasts at this point about the book, and this was easily my favorite discussion. Michael is in the business, so it wasn’t just a question followed by an answer, but rather a discussion, which I really enjoyed.
At the end of the interview, Michael asked me five solid questions, and one of them left me thinking afterwards. He asked me something to the effect of if you could only pick one stock to give to somebody as a gift that you couldn’t touch for the next 25 years, what would that be?
I am not a stock picker, so I sort of froze on this one. The first answer that came to mind was Amazon. As I was walking to the subway, I was thinking about this answer. My initial internal reaction was embarrassment. Did I really just recommend the second biggest company in the S&P 500? One that is trading at 228 times trailing twelve month earnings? A company with a market capitalization of $880,000,000,000!?! God, what a terrible answer.
But then, of course, I started thinking, maybe this actually is a decent answer. I guess to flesh this out a little, I’d ask how much money we’re talking. If you’re going to buy $500 worth of stock for a new-born, you might as well throw a hail-mary and pick some tiny biotech company and hope it’s the next Regeneron. But if it’s decent chunk of change, say $10k, then maybe you’re a little more careful. In that case, you’d pick a company you think is likely to be around in twenty-five years, and one that will at least grow in line with the overall market. But this doesn’t really make the question any easier.
This exercise requires you to bet on things that won’t change, as opposed to betting on things that will make the future look different than the past. Going through the list of the top fifty S&P 500, this was more difficult than I thought it would be. Now again, I have only a surface level understanding of these companies, so maybe this is not as challenging for people who are more familiar with these businesses. Anyway, here were my thoughts.
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It’s easy to make the case that fossil fuels are not the future, crossing Exxon and Chevron off the list.
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With the rate of change in technology, it’s hard to bet on companies like Apple, Microsoft or Intel or Cisco or Oracle.
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Google and Facebook currently capture the lion’s share of ad dollars, but who’s to say that Facebook is the social network of tomorrow. And Google just got fined by the EU, again, and it wouldn’t shock me to see government intervention at some point in the future.
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Do financial service companies of the future look like those of the past? You could make a case that banks best days are behind us. But if they weren’t, I certainly wouldn’t know whether to choose Bank of America or Wells or, or go with a company like Visa or Mastercard.
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Content is a tough business. Comast? Netflix? Something else? Pass.
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Consumer choices are constantly changing, making it hard to select Nike, or Pepsi, or Coca-Cola, or Philip Morris or McDonald’s.