Icreon and ChangeCX join forces to create a powerful content, commerce, and cloud solutions company designed to meet the changing needs of digital businesses
NEW CITY, NY / ACCESSWIRE / January 10, 2024 / Icreon®, a leading customer experience transformation company, announced today that it has acquired ChangeCX, a full-service omnichannel consultancy specializing in digital commerce solutions.
Icreon®, a leading customer experience transformation company, announced today that it has acquired ChangeCX, a full-service omnichannel consultancy specializing in digital commerce solutions.
Icreon, headquartered in New York with offices in London and New Delhi, specializes in serving Fortune 500 clients including industry leaders like Johnson Controls, Acrisure, Jets.com, and the Major League Baseball Players Association. ChangeCX, headquartered in Plano, Texas with offices in New Delhi and Coimbatore, India, is a rapidly growing digital commerce consultancy that serves well-known brands such as Live Nation, Mason Companies, and the Army & Air Force Exchange Service. ChangeCX has expertise across several industry verticals, including manufacturing, retail and consumer goods.
The acquisition represents a significant expansion of Icreon's service offerings, enhancing its commerce expertise with composable commerce solutions across platforms like commercetools, NewStore, Salesforce, and other digital commerce platform providers.
"The coming together of Icreon and ChangeCX underscores our commitment to delivering modern and comprehensive digital customer experiences that drive true business impact," said Himanshu Sareen, Icreon's Founder and CEO. "By combining Icreon's deep expertise in digital customer experience solutions with ChangeCX's omnichannel commerce expertise, the combined company will be uniquely positioned to deliver the future of commerce and content experiences across key industries."
ChangeCX's well-established partnership with composable commerce platforms such as commercetools and NewStore, with robust capabilities in B2C and B2B eCommerce, Point-of-Sale experience, and omnichannel inventory management, are well aligned with Icreon's digital transformation, customer experience, and technology engineering offerings. Through this acquisition, Icreon and ChangeCX further position themselves to cater to the diverse digital business needs of Fortune 500 clients throughout the stages of innovation, transformation, and performance.
"We're thrilled to become part of Icreon, known for delivering unparalleled digital-first experiences that have delivered business impact for many of the world's foremost brands," said Aman Bedi, CEO and Founder of ChangeCX. "Together we can better help our clients optimize business value across the customer journey with comprehensive insights, cutting-edge solutions, and speed to business results."