Hyundai Motor unveiled a non-fungible token (NFT) membership program for its new electric vehicle (EV) IONIQ 6, which unlocks exclusive access to Web3 content to holders, according to a press release.

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Fast facts

• The IONIQ Citizenship includes access to VIP rights and exclusive fashion items in Planet Hyundai, the digital space built in Naver Z’s Zepeto metaverse, and a gift card to Casetify that holders can use to assemble a customized phone case.

• Hyundai Motor plans to open IONIQ Digital Garage, a virtual space for events dedicated to the owners of the NFTs.

• The automobile maker airdropped 5,000 generative art NFTs to IONIQ 6 last Thursday to celebrate the EV’s concept reveal.

• Hyundai’s IONIQ 5 was the bestselling EV in South Korea from January to May this year, while its retail EV sales in the U.S. grew 179% year over year, the motor dealer claims.

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