Hyundai Emphasizes Superior Interior Design for an Unparalleled EV Experience in New IONIQ 9 Marketing Campaign, "Space to Connect"

PR Newswire

Fri, May 9, 2025, 7:00 AM 4 min read

Featuring the all-new IONIQ 9, Hyundai's first three-row electric SUV, designed for modern family life, "Space to Connect" campaign highlights IONIQ 9's spacious interior, advanced tech, and lifestyle versatility
Campaign to showcase creative across premium tentpoles such as playoff sporting events and big-reach channels including national TV, digital video, audio and social

FOUNTAIN VALLEY, Calif., May 9, 2025 /PRNewswire/ -- Hyundai continues to blend innovation with comfort to create meaningful moments for families and individuals and is showcasing that in its national marketing campaign for the all-new Hyundai IONIQ 9 titled, "Space to Connect." The campaign spotlights the IONIQ 9, a three-row electric SUV designed to redefine family mobility and digital lifestyle integration by offering a space to welcome everyone, no matter which row they're in.

The campaign features a 30-second hero ad titled "Hello, Space," showing how IONIQ 9 brings people together in a meaningful way with class-leading interior spaceⁱ, advanced tech and lifestyle versatility. An additional 30-second companion spot titled "Inner Space" will also run throughout the year, highlighting interior tech and range capabilities.

"The IONIQ 9 is more than just a vehicle; it's a space where life happens," said Sean Gilpin, chief marketing officer, Hyundai Motor America. "With 'Space to Connect,' we're highlighting how our all-electric SUV serves as a hub for connection—whether it's family road trips, remote work sessions or simply enjoying a moment of tranquility."

Ad buys will include a variety of high-profile placements on national TV including during the NBA Playoffs and NHL Playoffs. Digital video will stream across Hulu, Amazon and Netflix in addition to audio and podcast airings across top platforms like iHeart, Spotify, SiriusXM and Pandora. Social will inform and engage targeted audiences on various social media platforms. Content will also include online video, CRM, owned social media, experiential and more.

"This campaign connects one of Hyundai's most future-forward vehicles with their people-forward mentality, showing that the key to their innovation is a better driving experience for everyone," said Jason Sperling, chief creative officer, INNOCEAN USA. "The simple, ethereal creative approach to the IONIQ 9 campaign is meant to connect a more 'science fiction' aesthetic and feeling to utilitarian differences like a roomy third row, something lacking in EVs."

A majority of the ad utilized a "day for night" filming technique used in movies to create an otherworldly atmosphere. Mars-like visuals paired with floating objects offered distinctive, memorable imagery and delivered a fresh, premium and futuristic creative approach to the overall campaign.

The "Space to Connect" campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Building on the award-winning success of IONIQ 5 and IONIQ 6, the IONIQ 9 is a premium three-row SUV that delivers over 300 miles of all-electric range regardless of trimⁱⁱ. 'Built to Belong,' IONIQ 9 accommodates up to seven occupants in its spacious interior while providing innovative features that cater to everyone's individual needs. With its expansive interior, cutting-edge design, extensive safety features, and fast-charging technology, IONIQ 9 is ideal for modern family life.

Pricing for IONIQ 9 RWD S with an impressive up to 335 miles of EPA-estimated driving range starts at $60,555, including destination. All 2026 IONIQ 9 models sold in the United States are assembled at the Hyundai Motor Group Metaplant America (HMGMA) facility in Bryan County, Georgia. IONIQ 9 is eligible for today's full $7,500 federal tax credit with purchase and leaseⁱⁱⁱ. The 2026 IONIQ 9 arrives at dealerships this month.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

ⁱ Class comparison based on primary all electric mid-size SUV competitors as defined by Hyundai Motor America. Competitors within this class are the 2025 Tesla Model X, 2025 Rivian R1S, 2025 KIA EV9. Claim based on comparison of specifications on manufacturer websites.

ⁱⁱ EPA-estimated 335-mile driving range for 2026 IONIQ 9 RWD S trim; EPA-estimated 320-mile driving range for IONIQ 9 AWD SE and AWD SEL trims; EPA-estimated 311-mile driving range for IONIQ 9 AWD Performance Limited and AWD Performance Calligraphy Design trims. Figures are EPA estimates and based on a fully charged battery. For comparison purposes only. Battery capacity decreases with time and use. Actual range will vary based on a number of factors, including vehicle options, driving conditions and habits, vehicle and battery's condition, battery temperature and outside temperature.

ⁱⁱⁱ Eligible customers who purchase and take delivery of a new 2026 Hyundai IONIQ 9 vehicle between 04/01/25 and 12/31/25 may qualify for a federal new clean vehicle tax credit of up to $7,500. Customer eligibility for the tax credit depends on customer's individual tax situation, including whether the customer's adjusted gross income exceeds certain income thresholds. Not all customers will be eligible. Vehicle eligibility is based on various factors, including the vehicle meeting certain assembly and component sourcing requirements, and is subject to change. Tax credit may be applied at point of sale, subject to dealer registration and participation, or applied against tax liability. Customers are advised to obtain a copy of the IRS's confirmation that a "time-of-sale" report was submitted successfully by the dealer. Tax credit is referenced for informational purposes only. This information does not constitute tax, financial or legal advice. Please consult with your tax, financial or legal professionalhttps://www.irs.gov/credits-deductions/credits-for-new-clean-vehicles-purchased-in-2023-or-after.