Hyundai bet big on China. Now coronavirus is twisting its supply chain
FILE PHOTO : A worker stands in front of parts of Hyundai Motor's sedans at its plant in Asan · Reuters · Reuters

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By Joyce Lee and Hyunjoo Jin

SEOUL (Reuters) - South Korean car giant Hyundai Motor <005380.KS> has increasingly relied on China to supply auto parts to its manufacturing hub at home in recent years. As the coronavirus spreads, its strategy could be backfiring.

One of its main suppliers, Kyungshin, which has rapidly boosted capacity in China over the past two decades to capitalize on the country's lower labor costs and proximity to South Korea, has seen its operations hit hard by the epidemic.

Hundreds of workers failed to turn up for work last week at two of its four plants, in Jiangsu and Qingdao, following a Chinese New Year holiday that was extended due to the outbreak, according to a source familiar with the matter. In Jiangsu, only about 300 of the 600 employees who were due to return showed up, the source said.

Now Kyungshin, which supplies almost half of the wiring harnesses for Hyundai's auto electrical systems in the carmaker's South Korean manufacturing hub, is scrambling to make up for production shortfalls.

It has increased output at its factories in the United States, India, Cambodia and South Korea, according to three people with knowledge of the measures, who told Reuters the company was running its Korean plants around the clock.

As it falls behind schedule, the company plans to use planes as well as ships to speed up the transport of its parts to South Korea, added the sources who declined to be named due to the sensitivity of the matter.

Kyungshin said it was doing all it could to normalize parts supply.

Hyundai told Reuters it was reviewing various measures to minimize the disruption to its operations and "ensure a stable and optimal production system."

The carmaker's South Korean hub accounts for about 40% of its global production, with vehicles exported to the United States, Europe and Middle East as well as other countries.

The return to work by millions of people in China, where the coronavirus has killed more than 1,100 and infected over 44,000, has been marked by public fears over safety and mistrust of authorities.

Kyungshin's travails in part reflect those of several global automakers, including Volkswagen <VOWG_p.DE>, Ford <F.N>, Fiat Chrysler <FCHA.MI> and Daimler <DAIGn.DE>, and their suppliers who have seen operations disrupted by the coronavirus outbreak, highlighting their China exposure.

However, Hyundai and South Korean automakers have been hardest hit in their home market. Kyungshin, founded by a friend of Hyundai's former chairman 45 years ago, and a host of the carmaker's other South Korean suppliers have rapidly increased their capacity in China over the past two decades.