Hyatt and Grupo Piñero Finalize Strategic Joint Venture, Adding the Bahia Principe Hotels & Resorts Brand to Hyatt’s Existing All-Inclusive Portfolio

In This Article:

Cayo Levantado Resort | Dominican Republic (Photo: Business Wire)
Cayo Levantado Resort | Dominican Republic (Photo: Business Wire)
Bahia Principe Grand El Portillo | Dominican Republic (Photo: Business Wire)
Bahia Principe Grand El Portillo | Dominican Republic (Photo: Business Wire)
Bahia Principe Grand Punta Cana | Dominican Republic (Photo: Business Wire)
Bahia Principe Grand Punta Cana | Dominican Republic (Photo: Business Wire)
Bahia Principe Grand Jamaica (Photo: Business Wire)
Bahia Principe Grand Jamaica (Photo: Business Wire)
Bahia Principe Grand Bavaro | Dominican Republic (Photo: Business Wire)
Bahia Principe Grand Bavaro | Dominican Republic (Photo: Business Wire)
Bahia Principe Fantasia Tenerife | Spain (Photo: Business Wire)
Bahia Principe Fantasia Tenerife | Spain (Photo: Business Wire)

Deal boosts Hyatt’s all-inclusive platform with more rooms and expanded portfolio, boosts the growth of Grupo Piñero’s hotel division and enhances ability to reach new guests in key markets

CHICAGO & PALMA DE MALLORCA, Spain, December 27, 2024--(BUSINESS WIRE)--Hyatt Hotels Corporation (NYSE: H) today announced the completion of an agreement for affiliates of Hyatt and Grupo Piñero to enter a long-term, asset-light strategic joint venture, headquartered in Palma de Mallorca, Spain, which will manage Bahia Principe Hotels & Resorts-branded properties and own the Bahia Principe brand. The 50/50 joint venture increases Hyatt’s all-inclusive portfolio giving guests and World of Hyatt members more opportunities to experience all-inclusive travel.

The agreement brings 22 resorts totaling approximately 12,000 rooms, including 21 resorts under the Bahia Principe Hotels & Resorts brand located across the Dominican Republic, Mexico, Jamaica, and Spain, as well as the exclusive Cayo Levantado Resort in the Dominican Republic, to Hyatt’s Inclusive Collection. Grupo Piñero is the owner of the resorts managed by the joint venture and is committed to driving the continuous improvement of Bahia Principe hotels through renovation projects as part of its ongoing goals and this transaction. Building on Grupo Piñero’s all-inclusive expertise and thriving European customer base, Hyatt will further contribute to the company’s success and provide expanded opportunities for growth with travelers in the Americas and other key markets.

Bahia Principe’s Chief Executive Officer Julio Pérez assumes leadership of the joint venture, with Grupo Piñero’s current Global Chief Executive Officer Encarna Piñero serving as Chairman of the Board. Izet Mahalbasic, Vice President Hotel Finance for Hyatt, will join the joint venture as Chief Financial Officer.

"This joint venture with Grupo Piñero enhances Hyatt’s all-inclusive platform across multiple dimensions: more rooms, an expanded portfolio and more offerings on more stay occasions for guests and World of Hyatt members," said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. "Grupo Piñero has built an exceptional family legacy over the past 50 years, and together we look forward to driving sustainable growth and innovation within the all-inclusive space."

"It is a great honor for Grupo Piñero to embark on this long-term alliance with Hyatt—a groundbreaking model for both companies that promises significant benefits and advancements for our respective strategies," said Encarna Piñero, Global CEO of Grupo Piñero and Chairman of the Board. "We are confident that the combination of our decades of experience as leaders in the all-inclusive sector in the Caribbean and Hyatt’s extensive global all-inclusive platform and systems will drive success for our joint venture."