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Hugo Boss announced the launch of Eightyards, an independent corporation to manage the recycling and reuse of its surplus materials, according to a company press release.
The corporation, which is scheduled to start operations in January, will manage the surplus materials of the entire Hugo Boss group, which includes Boss Womenswear, Boss Menswear, Hugo Menswear and Hugo Womenswear.
The organization will be led by Marketa Miltenberger, director, and Placido Klitzke, co-director. Both are former Hugo Boss executives.
Miltenberger was most recently vice president of product excellence for outerwear, coats and leather garments for the company, according to her LinkedIn. Meanwhile, Klitzke was most recently a team leader for global brand management at Hugo MW, per his LinkedIn.
A Hugo Boss spokesperson didn’t immediately respond to Fashion Dive’s request for additional information.
The concept of Eightyards is in line with Hugo Boss’ commitment to environmentally and resource friendly production processes, according to the release.
Hugo Boss’s sustainability strategy contains five pillars and targets. It aims for 80% of its apparel to be circular by 2030, based on production volume; to cut its carbon dioxide emissions in half by 2030, as compared to 2019; to use natural materials from regenerative agriculture or closed loop recycling by 2030; eliminate polyester and polyamide by 2030; and develop about 90% of its products digitally by 2025.
Financially, 2024 has been slow for Hugo Boss.
In its most recent earnings report in November, it reported flat net sales of 1.03 billion euros, or about $1.07 billion, for the third quarter, which marked the third quarter of flat or single-digit increased revenue for the company.
For the full fiscal year, the company expects full group sales of between 4.2 billion euros and 4.35 billion euros, compared to 4.2 billion last year.