How to play the new electric economy

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For a certain sector of the economy the past week has been electric.

Item 1: Tesla (TSLA) CEO Elon Musk polls his Twitter followers if he should sell his Tesla shares. They say yes. TSLA tanks on the news and Musk loses $50 billion. Then Musk sells 5.2 million shares or $5.8 billion of stock (as of Friday.) Tesla shares rally. Musk is still the richest man in the world.

Item 2: On Tuesday, electric truck maker Rivian goes public. Its stock soars 29% in the biggest IPO since the company formerly known as Facebook debuted in 2012. Rivian’s (RIVN) market value of $100 billion is bigger than Ford’s or GM’s.

Item 3: Also on Tuesday, Hertz, which had its IPO this week, confirms it is going to buy 100,000 Teslas, highlighted in an ad campaign, “Let’s Go!” featuring Tom Brady.

So the week might sound kind of bananas but in this quarter of the business universe, that’s actually pretty much SOP. It’s also the case that EVs, Elon and all things electric aren’t fringe anymore. They’re a massive, rapidly growing and increasingly core part of our world. This week’s New Yorker cover pretty much sums it up — Don Quixote looking to tilt a cluster of giant wind turbines. You don’t want to fight this.

Welcome then to the new Economy Electric.

What do I mean by that? Simply that there is a revolution happening right now that’s transforming all businesses, which use engines that burn fossil fuel, and forcing them over to electric power. It’s begun with cars, (though we’re still early days at least in the U.S.) EV sales have been skyrocketing over the last couple years," says Ram Chandrasekaran, an EV analyst at Wood Mackenzie.

“In the first three quarters, we’ve already exceeded all of 2020 sales. It’s been an exceptionally strong year. 70% are coming from China and Europe. In China and Europe they’re firmly in the mainstream now. In the U.S., EV sales have been lagging compared to China and Europe around 6% or so,” he said. That will change.

And there’s everything else. Like motorcycles, boats, and some day planes and all forms of transportation. And then there’s generators, farm tractors and so on. It is a massive shift and it’s coming right now.

At this point — Rivian notwithstanding — it's mostly, one man, one company and one stock: Elon Musk and Tesla. So much has been written about Musk and Tesla, I’ll just boil it down to this: Musk is a visionary. And Tesla is groundbreaking. Those two statements are unassailable and are immutable regardless of what Musk does or what happens to the company, car or stock going forward.