How to make money in stocks this year ... and beyond

In This Article:

The market has been going nuts lately — up 29% last year — and stocks are at record highs.

There’s no way you should be buying now, right?

Wrong.

I know this sounds insane, but here’s the plain truth: You should always be buying. Even now. Even with the market see-sawing like crazy on the first two trading days of 2020 — up on Thursday with China news and down on Friday with Iran news.

And unless you have a big lump sum to invest (more on that happy dilemma later), the best way to buy — and this may be familiar, but bear with me — is through dollar cost averaging, which simply means buying a set amount of stock, say every month, come hell or highwater or market top. The math just works.

Now the reasons why it’s important to delve into dollar cost averaging (or DCA) right now are two-fold. One, many of us know about DCA but don’t do it, so let this serve as a reminder! And two, there are actually a number of nuances and misconceptions here to explore and dispel.

Don’t try to time the market

Like most who have studied DCA, Dr. Karyl Leggio, professor of finance at Loyola University Maryland, Sellinger School of Business, will tell you that if you have a big lump sum, you should invest it right away. But she says DCA is important, as well.

“The value of dollar cost averaging is the discipline of continually putting money into the market,” she says. “The reality is you aren’t able to time the market. If you look down and say the market is at record highs, I won’t put money in the market now. Over time you miss more opportunities than you save by trying to time the market.”

Buying either at market tops or bottoms is scary. Also, few people have consistently been successful at timing those market tops and bottoms. But counterintuitive as it may sound, you need to ignore the noise and invest right through all of it.

The best strategy is to set up an automatic investing plan — go to any broker dealer’s website — and put $200, $500, $1000, or whatever you can afford, every week or month, into a low-cost, broad-based index fund, like the Vanguard 500 Index Fund. Just set it and forget it. Now you’re dollar cost averaging. Your money will buy you fewer shares when the market’s up, and more when it’s down, giving you an average cost basis. This is instead of you bunching money up and trying to time the market.

DCA is essentially aligned with 1) Warren Buffett’s notions that investing in the stock market is your best bet and that compounding (through stock dividends) is the investor’s best friend. And 2), the fact that stocks usually go up. “As long as you believe in the fundamentals of the U.S. economy, you should invest over time. DCA has that benefit of discipline, of constantly putting money in the market,” Leggio says.