How the pandemic drove college students and professors into 'Zoom University'

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Almost eight months into the coronavirus pandemic, Zoom has emerged as a staple of online learning among colleges across the country, with more than 700 colleges and universities now using the video communications platform.

The San Jose-based company, which is Yahoo Finance’s Company of the Year, was in some ways prepared the unprecedented shift from on-campus to online learning.

“Universities and the higher education space were some of the earliest adopters of Zoom,” the company’s chief marketing officer Janine Pelosi told Yahoo Finance.

Pelosi added that in March, as COVID-19 cases started to surge in the U.S., the company poured resources into educating customers about how to use Zoom, rather than on sales and marketing.

“This was about enabling our customers and users for Zoom,” she explained. “This was needed — this is critical infrastructure at this point.”

CAMBRIDGE, MA - APRIL 16: Chance Bonar, a PhD candidate at Harvard, teaches an online class from his dorm in Cambridge, MA on April 16, 2020. Bonar and other members of the Grad Workers Student Union are fighting for their first union contract and extra protections due to an increase in workload as teaching goes digital. (Photo by Blake Nissen for The Boston Globe via Getty Images)
A PhD candidate at Harvard teaches an online class from his dorm in Cambridge, MA on April 16, 2020. (Photo by Blake Nissen for The Boston Globe via Getty Images)

How professors are using Zoom

Being familiar with the technology made the transition to wholly online learning easier for some professors, though it still brought its challenges.

“I was very familiar with Zoom coming into this, because in my program we have used Zoom ... for years now, because we're a hybrid program,” Kevin McClure, an associate professor of higher education at the University of North Carolina Wilmington told Yahoo Finance. “Thankfully, because of that prior experience, it wasn't too radical of a transition,” said McClure, who teaches mostly graduate students at his university.

Part of the pivot to fully remote, however, involved mastery of the technology.

McClure said he’s been using tools on Zoom, like breakout rooms for smaller-group discussions and polls and quizzes to make the classes feel more energetic.

Some Zoom features also made it easier for non-English speakers to participate.

“I liked the idea that you automatically get a transcript of the class with a video when you record it,” Daniel Friedrich, associate professor of curriculum at Teachers College, Columbia University, told Yahoo Finance. “For students that are non-English speakers, or [learning it] as a second language, it’s very useful to have sort of a transcript up here automatically when they watch the recording.”

Jeff Cornell, a theater professor at the University of North Carolina at Chapel Hill, said learning how to teach his drama students online was an adjustment, but they adapted.

“After a few little format and technical things were learned … [Zoom] was actually quite flexible,” he said. “Now, things that were lost were movement, right? Body language … yet I could still make an entrance into the scene ... I could be quite close to you. So there's ways that we can even explore space in this media.”