IRVINGTON, NY--(Marketwired - Jul 10, 2014) - Leading social marketing company House Party, Inc. has announced a new video-review capability that will allow brands to encourage and utilize authentic user-generated video reviews from participants of their House Party or Chatterbox™ campaigns.
Last year, House Party added written product reviews to its list of capabilities, with brands able to drive reviews on the House Party platform and on client or third-party sites, like Amazon or Walmart. Now, in addition to posting text-based reviews, consumers can upload videos showing their experience with or reaction to the featured product. Once posted, video testimonials can be easily pushed to Facebook, Twitter and other channels through House Party's seamless social-sharing tools.
"Many of our partner brands feel -- and we agree -- that video is among the most engaging ways for advocates to show their love of favorite products," said House Party Chief Technology Officer Mike Hermus. "A House Party has long been the best way for brands to find their most passionate fans and empower them to drive trial and word of mouth; with our new video reviews, those branded experiences will result in even more valuable content, letting brands -- and other consumers -- see and hear what these influential advocates have to say."
Research shows that 70% of consumers consult reviews before making online purchases. By generating more compelling testimonials through video, House Party will help brands further harness their advocates' passion to drive more word of mouth and sales.
Video reviews are available now for both House Party and Chatterbox campaigns.
About House Party
House Party is an experience-driven social marketing platform that drives consumer recommendations, at scale, to build brands and increase sales. Our platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating unmatched results. House Party offers brands two advocacy marketing solutions -- House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience).
House Party programs, all rigorously measured, are employed by many of the world's best-known brands, including Kraft, Kellogg, Kimberly Clark, MillerCoors and Hasbro. Follow us at @HousePartyInc.