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Hopper isn’t changing its fintech strategy after Expedia Group’s public break-up with it.
Expedia claimed that some of Hopper’s fintech products allegedly have an anti-consumer bent, but the Hopper app still lists its five major, fee-based features: price freeze for air, car and hotel; change for any reason for flights; cancel for any reason for flights and hotels; a flight disruption guarantee; and leave for any reason for hotels.
“We stand behind our products and will not be issuing further comments at this time,” a Hopper spokesperson said, responding to a Skift inquiry about how Hopper is coping since Expedia cut off supply of hotel and vacation rentals. “There is value in our fintech products that both consumers and the industry recognize, as exemplified by Hopper’s recognition in the 2022 Skift IDEA Awards.”
CapitalOne Travel, which is a Hopper investor and its largest distribution partner, has gone silent about any adverse impact from the Expedia inventory withdrawal, referring all questions about their partnership to Hopper.
Meanwhile, Hopper has been running a 30% discount on hotel stays in destinations such as Lima, Peru; Panama City, Panama; and Miami, Florida through a flash sale, although the move isn’t necessarily unusual.
And CapitalOne Shopping has been handing out 18% cash back on bookings for properties such as the JW Marriott Miami, The LaSalle Chicago, Autograph Collection, Hyatt Centric The Loop in Chicago, and the Oak Hotel in San Francisco, for example.
Hopper Content Creators
In furthering its social media strategy, Hopper is running a Hopper Content Creator beta, where consumers would be able to upload videos, photos and audio pertaining to their travels, and would receive Carrot Cash, which is Hopper’s rewards currency, or vouchers toward future travel.
Skift is first to report about the Hopper Content Creator test, and a Hopper spokesperson said there’s no timeline for a full launch as the company evaluates the product-market fit.
We’ve talked to a lot of short-term rental and online travel industry people and analysts about the implications of the Hopper-Expedia split, and the consensus seems to be that Hopper likely is feeling some momentary hurt, but has a number of direct relationships with well-performing hotels, and the means to recoup other now-absent hotels from a variety of sources.
On the vacation rental side of the ledger, it isn’t known whether Hopper was receiving all of Expedia’s Vrbo inventory — some of which is unique to Vrbo — while Expedia was tweaking the Expedia-Vrbo-Hotels.com tech stack or whether Hopper was mostly receiving more easy to replicate vacation rental listings from Expedia.com.