GIANNITSA, GREECE--(Marketwired - Aug 23, 2017) - Homie Recipes, Inc. (OTC PINK: HOMR) ("Homie Recipes" or the "Company") is pleased to provide this discussion of the Company's new mission statement and business strategy.
With the recent acquisition of Greek land holding company Stevva Ltd. and the appointment of an experienced new management team, Homie Recipes has effectively positioned itself to become a potential industry leading cultivator and distributor of stevia, a low-carbohydrate food and beverage sweetener and sugar substitute (up to 300x sweeter than sugar). Stevia is the only commercially viable, naturally derived, no calorie sweetener for global food and beverage applications. According to WHO estimates, stevia has the potential to replace 20-30% of all dietary sweeteners (estimated at $10 billion in 2017).
Mr. Theodoros Kerasidis, newly appointed President of Homie Recipes and founder of Stevva Ltd., stated, "Stevia is the perfect crop to establish on our fertile farmland in Greece. Not only is stevia ideally suited to the climate and soil conditions in Pella Giannitsa, but it's also in great demand for export around the world. We hope to work with many other local farmers to establish the region as a center for stevia production in Europe."
"This initial focus on stevia fits with our mission to introduce new agricultural production in Greece within farming areas eager to adapt new plants for a higher performance yield and to and build secure distribution channels for future sales."
There are numerous strategic advantages of locating the Company in Pella Giannitsa, Greece, including excellent soil and climate conditions for growing stevia, abundant and skilled labor, cost efficiencies due to labor and infrastructure, low cost access to Europe, and improved economic conditions in Greece.
Mr. Kerasidis concluded, "In addition to increasing our production and sales capacity of stevia, we plan to diversify our business strategy by establishing partnerships with other growers and introducing additional high demand crops such as quinoa and chia seeds. With multiple high demand crops under our management and control, we can build a company strong and reliable revenues and profits. I look forward to working with our experienced team to achieve our ambitious goals."
Mr. Kerasidis is a seasoned agricultural executive and a pioneer in EU stevia growing having founded one of the first ever commercial stevia plantations in Europe. Prior to founding Stevva Ltd. and joining Homie Recipes, Mr. Kerasidis was President of Agricultural Cooperative Stevia (ACS). As President of ACS, he was responsible for the organization which was founded to promote stevia adoption by Greek and EU farmers.