Home Care Market in India 2020-2024 - Players Target Both Ends of the Price Spectrum as They Look to Add Value and Increase Penetration

Dublin, Sept. 01, 2020 (GLOBE NEWSWIRE) -- The "Home Care in India" report has been added to ResearchAndMarkets.com's offering.

Home care continued to see solid value growth in 2019 boosted by growing awareness of the need for good hygiene in the home, rising incomes, urbanisation and expanding distribution. Many areas of home care remain unaffordable to many consumers in India but to those who can afford it these products can help provide convenience, which is becoming increasingly important as consumers lead busier lives.

The Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;

  • Pinpoint growth sectors and identify factors driving change;

  • Understand the competitive environment, the market's major players and leading brands;

  • Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered

List of Content and Tables

Executive Summary

  • Home care on the rise as hygiene awareness grows

  • Players target both ends of the price spectrum as they look to add value and increase penetration

  • Home care remains a consolidated category with strong investment from the leading players

  • Traditional grocery retailers dominate but the landscape is gradually changing as consumers go in search of convenience

  • Increased hygiene awareness key to the development of home care

Market Indicators
Table 1 Households 2014-2019

Market Data
Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

Sources
Summary 1 Research Sources

Headlines

Prospects

  • Rising affluence supports demand for higher quality laundry care

  • Traditional grocery retailers dominate thanks to wide presence and offer of smaller pack sizes

  • Fabric softeners: Look good, feel good, smell good