Home Care Market in India 2020-2024 - Players Target Both Ends of the Price Spectrum as They Look to Add Value and Increase Penetration
Research and Markets
8 min read
Dublin, Sept. 01, 2020 (GLOBE NEWSWIRE) -- The "Home Care in India" report has been added to ResearchAndMarkets.com's offering.
Home care continued to see solid value growth in 2019 boosted by growing awareness of the need for good hygiene in the home, rising incomes, urbanisation and expanding distribution. Many areas of home care remain unaffordable to many consumers in India but to those who can afford it these products can help provide convenience, which is becoming increasingly important as consumers lead busier lives.
The Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered
List of Content and Tables
Executive Summary
Home care on the rise as hygiene awareness grows
Players target both ends of the price spectrum as they look to add value and increase penetration
Home care remains a consolidated category with strong investment from the leading players
Traditional grocery retailers dominate but the landscape is gradually changing as consumers go in search of convenience
Increased hygiene awareness key to the development of home care
Market Indicators Table 1 Households 2014-2019
Market Data Table 2 Sales of Home Care by Category: Value 2014-2019 Table 3 Sales of Home Care by Category: % Value Growth 2014-2019 Table 4 NBO Company Shares of Home Care: % Value 2015-2019 Table 5 LBN Brand Shares of Home Care: % Value 2016-2019 Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019 Table 7 Distribution of Home Care by Format: % Value 2014-2019 Table 8 Distribution of Home Care by Format and Category: % Value 2019 Table 9 Forecast Sales of Home Care by Category: Value 2019-2024 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources Summary 1 Research Sources
Headlines
Prospects
Rising affluence supports demand for higher quality laundry care
Traditional grocery retailers dominate thanks to wide presence and offer of smaller pack sizes
Fabric softeners: Look good, feel good, smell good
Competitive Landscape
Hindustan Unilever continues to strengthen with ongoing investment in new product development, distribution and advertising
Domestic companies offer tough competition to international players
Private label remains underdeveloped within laundry care but offers promise
Category Indicators Table 11 Household Possession of Washing Machines 2014-2019
Category Data Table 12 Sales of Laundry Care by Category: Value 2014-2019 Table 13 Sales of Laundry Care by Category: % Value Growth 2014-2019 Table 14 Sales of Laundry Aids by Category: Value 2014-2019 Table 15 Sales of Laundry Aids by Category: % Value Growth 2014-2019 Table 16 Sales of Laundry Detergents by Category: Value 2014-2019 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2014-2019 Table 18 NBO Company Shares of Laundry Care: % Value 2015-2019 Table 19 LBN Brand Shares of Laundry Care: % Value 2016-2019 Table 20 NBO Company Shares of Laundry Aids: % Value 2015-2019 Table 21 LBN Brand Shares of Laundry Aids: % Value 2016-2019 Table 22 NBO Company Shares of Laundry Detergents: % Value 2015-2019 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2016-2019 Table 24 Forecast Sales of Laundry Care by Category: Value 2019-2024 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Natural ingredients add value to hand dishwashing
Liquid and refill pouches becoming popular in hand dishwashing
Dishwasher appliances failing to find an audience in India
Competitive Landscape
Hindustan Unilever encouraging consumers to trade up
Jyothy Laboratories introduces new premium lines while other players target lower income consumers
Private label offer expanding
Category Indicators Table 26 Household Possession of Dishwashers 2014-2019
Category Data Table 27 Sales of Dishwashing by Category: Value 2014-2019 Table 28 Sales of Dishwashing by Category: % Value Growth 2014-2019 Table 29 NBO Company Shares of Dishwashing: % Value 2015-2019 Table 30 LBN Brand Shares of Dishwashing: % Value 2016-2019 Table 31 Forecast Sales of Dishwashing by Category: Value 2019-2024 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
Headlines
Prospects
Hygiene awareness campaigns boost demand
Bathroom cleaners has potential as concerns over the harmful effects of phenyl grow
Multipurpose cleaners providing value and convenience
Competitive Landscape
Reckitt Benckiser dominates thanks to reputation for being tough on germs and stains
Private label looking to gain ground with value proposition
Grocery retailers dominate distribution
Category Data Table 33 Sales of Surface Care by Category: Value 2014-2019 Table 34 Sales of Surface Care by Category: % Value Growth 2014-2019 Table 35 NBO Company Shares of Surface Care: % Value 2015-2019 Table 36 LBN Brand Shares of Surface Care: % Value 2016-2019 Table 37 Forecast Sales of Surface Care by Category: Value 2019-2024 Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024 Headlines
Prospects
Toilet care sees strong growth but sales remain stunted by lack of awareness and social stigma
Toilet liquids/foam dominates sales but other products appearing in the market
Busy consumers show growing interest in ITBs and in-cistern devices
Competitive Landscape
Reckitt Benckiser invests in campaigns to improve toilet hygiene in India
Domex launches Why the Shame? Pick up the Brush! campaign
Private label maintains presence with affordable options
Category Data Table 39 Sales of Toilet Care by Category: Value 2014-2019 Table 40 Sales of Toilet Care by Category: % Value Growth 2014-2019 Table 41 NBO Company Shares of Toilet Care: % Value 2015-2019 Table 42 LBN Brand Shares of Toilet Care: % Value 2016-2019 Table 43 Forecast Sales of Toilet Care by Category: Value 2019-2024 Table 44 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Surface care stealing sales from polishes
Shoe polish sales under threat as traditional black leather shoes give way to other low-maintenance options
New materials in the home removes need for furniture and metal polish
Competitive Landscape
Reckitt Benckiser retains lead thanks to strong distribution
Kiwi losing shine due to a lack of new product development
Footwear manufacturers looking to build sales with their own shoe care ranges
Category Data Table 45 Sales of Polishes by Category: Value 2014-2019 Table 46 Sales of Polishes by Category: % Value Growth 2014-2019 Table 47 NBO Company Shares of Polishes: % Value 2015-2019 Table 48 LBN Brand Shares of Polishes: % Value 2016-2019 Table 49 Forecast Sales of Polishes by Category: Value 2019-2024 Table 50 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
Headlines
Prospects
Air care becoming more sophisticated
Busy roads and high pollution levels drive demand for car air fresheners
Bathroom air fresheners a common feature of homes in India
Competitive Landscape
Godrej rises to the top with innovative range of air care
Dabur loses lead but continues to invest in new product development
Private label looks to gain a foothold in air care
Category Data Table 51 Sales of Air Care by Category: Value 2014-2019 Table 52 Sales of Air Care by Category: % Value Growth 2014-2019 Table 53 Sales of Air Care by Fragrance: Value Ranking 2018-2019 Table 54 NBO Company Shares of Air Care: % Value 2015-2019 Table 55 LBN Brand Shares of Air Care: % Value 2016-2019 Table 56 Forecast Sales of Air Care by Category: Value 2019-2024 Table 57 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Threat from mosquito borne diseases drives demand for home insecticides
Electric and spray/aerosol insecticides the preferred choice for those that can afford them
Insecticide coils falling out of favour as consumers trade up
Competitive Landscape
Godrej establishes dominant position through innovation and good value
Godrej Consumer Products partners with government to eliminate malaria by 2030
Home insecticides highly consolidated but incense sticks provide competition
Category Data Table 58 Sales of Home Insecticides by Category: Value 2014-2019 Table 59 Sales of Home Insecticides by Category: % Value Growth 2014-2019 Table 60 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019 Table 61 NBO Company Shares of Home Insecticides: % Value 2015-2019 Table 62 LBN Brand Shares of Home Insecticides: % Value 2016-2019 Table 63 Forecast Sales of Home Insecticides by Category: Value 2019-2024 Table 64 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024