Tech mogul Alki David and his wellness company Swissx donated everything needed to make sure Santa could make a virtual appearance at the COVID-safe, drive through Christmas experience; The event also features the charity raffle of a surfboard donated by Kelly Slater and painted by street artist Retna

Hologram Santa appears at The Electric Noel Drive Thru Christmas Experience near Riverside, CA. Using technology donated by Alki David's Hologram USA, the daily attraction benefits the mental health charity Save Our Souls. They will raffle off a surfboard donated by surf legend Kelly Slater and painted by street artist Retna. Tickets at ElectricNoel.com

The Electric Noel Drive Thru Christmas Experience runs through Jan. 3 in Norco, CA. The event benefits Save Our Souls, a nonprofit dedicated to supporting mental wellness. Alki David's Hologram USA donated the technology to bring Hologram Santa to life.The event will also raffle off a surfboard donated by Kelly Slater and painted by street artist Retna. Tickets at ElectricNoel.com

Los Angeles, CA, Dec. 17, 2020 (GLOBE NEWSWIRE) -- The Electric Noel Drive Thru Christmas Experience near Riverside, CA features a one-of-a-kind Hologram Santa, thanks to a donation in technology from tech and wellness mogul Alki David. Electric Noel takes place at the SilverLakes Equestrian and Sports Park in Norco through January 3rd. A portion of each ticket goes to benefit the non-profit Save our Souls (SOS) and its efforts to help those experiencing mental health issues, addiction and homelessness. The event also includes a raffle of a one-of-a-kind surfboard donated by surf legend Kelly Slater and painted by street artist Retna. The event is produced by DEED Entertainment, a California Benefit Corporation.

At the show's finale, Hologram Santa appears, using the same technology that kicked off an era when Tupac Shakur appeared at Coachella. "Christmas is all about magic,” said Alki David, CEO of Hologram USA and Swissx Labs. “And holograms are kind of the ultimate hi-tech magic trick. I always knew we’d do a Hologram Santa--but when Save Our Souls came to me with their mission to help people struggling with mental health issues--I knew the time had come.”

SOS Founder Joeseph Nittolo launched the nonprofit platform in 2016 with an art show collaborating with Bruce Irons and Retna to make the crown jewel of the gallery. Now in 2020, Bruce has joined SOS to create action sports content to support mental health. Together their mission is to create a major impact in the lives of all people suffering from mental health problems and addiction, particularly within youth communities. Proceeds will benefit SOS programs supporting mental health in young people across California in honor of Bruce's brother Andy.