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CHAILLÉ-SOUS-LES-ORMEAUX, France, December 03, 2024--(BUSINESS WIRE)--Regulatory News:
Hoffmann Green Cement Technologies (ISIN: FR0013451044, Ticker: ALHGR) ("Hoffmann Green Cement" or the "Company"), an industrial player committed to the decarbonation of the construction sector that designs and markets innovative clinker-free cements, announced its presence as part of the French delegation alongside President Emmanuel Macron from 2 to 4 December in Saudi Arabia, following an invitation from Crown Prince Mohammed ben Salmane.
Hoffmann Green Cement has established a strategic relationship with Saudi Arabia through its collaboration with the Shurfah Group, a leading Saudi conglomerate managing a real estate portfolio exceeding 13.8 million homes and an investment of more than 6 billion riyals. This partnership, which includes an exclusive 22-year licensing agreement, aligns with Saudi Arabia’s Vision 2030 plan to decarbonize its construction sector. A key milestone in this collaboration was recently achieved with the laying of the foundation stone for a Hoffmann plant in Rabigh, marking the start of local production of low-carbon cements that meet the Kingdom's ambitions in terms of sustainability and innovation.
Supported by Business France, Hoffmann Green Cement sees this business visit as a strategic opportunity to strengthen its contribution to the environmental transition in Saudi Arabia. Thomas Atkinson, Hoffmann Green's International Director, will be taking part in several meetings with Saudi public and private decision-makers to explore new opportunities for collaboration on emblematic projects, leveraging the exceptional visibility afforded by this presidential mission. These discussions are taking place in a dynamic economic context in which Saudi Arabia, driven by its Vision 2030, aims to attract innovative technologies to drive its economic and social development.
Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, said: "Hoffmann Green has developed a strong relationship with Saudi Arabia. We are therefore honoured to be among the guests of the French government during President Emmanuel Macron's trip. This invitation to join the presidential delegation illustrates the international recognition of the quality and innovation of Hoffmann Green Cement products. This visit also represents a unique opportunity to consolidate our presence in a fast-growing local market."
Thomas Atkinson, International Director of Hoffmann Green Cement Technologies, added: "Our presence as part of the presidential delegation during this state visit reflects Hoffmann Green's international dimension, the result of key achievements abroad over the past year, particularly in Saudi Arabia, one of the company's strategic partners. This high--visibility event is an ideal occasion to strengthen our relations through structuring meetings with strategic players in the sector in the Kingdom, such as Aramco and Red Sea Global."