History Says the S&P 500 Will Surge in 2025. 2 Unstoppable Stock-Split Stocks to Buy Before It Does.

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The S&P 500 (SNPINDEX: ^GSPC) has been squarely in rally mode since the end of 2022, with a number of positive developments fueling its advance. Economic conditions have improved, artificial intelligence (AI) has gone viral, the U.S. election yielded less drama than expected, and the Federal Reserve Bank has already made two interest rate cuts, with more to follow. After gaining 24% last year, the benchmark index is up roughly 27% so far in 2024 (as of this writing). Students of market history will note the market will likely continue to gain ground in 2025.

Going back 50 years, the S&P 500 has been in positive territory 73% of the time. Additionally, in years of back-to-back gains of more than 20%, the S&P has risen an average of 12%, which suggests the benchmark still has room to run.

As a result of a resurgence in forward stock splits, investors are reexamining companies that split their shares, knowing these companies have historically outperformed their peers, delivering strong operational and financial results with corresponding stock price gains.

Let's review two companies that are worth a look.

An excited investor looks at financial charts on a computer.
Image source: Getty Images.

1. Chipotle

One long-term winner investors should be watching is Chipotle (NYSE: CMG). The stock has delivered gains of 42% so far this year and 411% over the past decade (as of this writing). This prompted the company to initiate a massive 50-for-1 stock split, which was completed in late June.

Despite its impressive rise thus far, the same factors that drove Chipotle's robust results will likely fuel further gains. Management's two-pronged digital strategy has been a game changer for the company. Chipotle boasts an industry-leading rewards program, with more than 40 million members, which helps keep its most loyal customers engaged -- most of whom use its mobile ordering.

Additionally, the company has been focusing heavily on its Chipotlanes -- dedicated prep lines and drive-thrus specifically for digital orders -- which free up front-line staff to deal with in-restaurant customers. This strategy has not only increased total sales, but also boosted margins and profitability.

Chipotle's financial results help highlight its success. In the third quarter, Chipotle generated revenue that jumped 13% year over year to $2.8 billion, resulting in diluted earnings per share (EPS) that jumped 22% to $0.28. Helping drive the results were same-store-sales that climbed 6%. Of the 86 locations opened during the quarter, 73 included a Chipotlane, which shows management is leaning into this winning strategy.