History Says the Nasdaq Will Surge in 2025. 1 Stock-Split Stock to Buy Before It Does.

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The Nasdaq Composite has been in full-on rally mode for a couple of years running now. Several factors have helped propel the tech-centric index higher, including the rebounding economy, advances in artificial intelligence (AI), and recent interest rate cuts courtesy of the Federal Reserve Bank.

After surging 43% in 2023, the Nasdaq has gained roughly 33% so far this year, as of this writing. A look at the past suggests the benchmark index could continue to run in 2025.

It's well known that bull markets tend to last five years on average. The current rally just passed its second anniversary in October, which would indicate there's likely more to come.

And in years that the Nasdaq has gained 30% or more, the following year it has historically climbed 19% higher, on average. This suggests that the coming year could mark a trifecta for investors.

Another factor helping propel the market higher is the fact that stock splits are back in vogue. A growing number of investor-favorite stocks are reaching new heights and splitting their shares. Since this is normally the result of strong operating and financial performance, investors are taking a fresh look at these stock-split stocks.

One such company is Palo Alto Networks (NASDAQ: PANW). The stock has gained roughly 768% over the past decade and 23% over the past year, as of this writing, which prompted a 2-for-1 forward stock split, completed just this month.

Despite its recent gains, there's evidence that Palo Alto's impressive run could continue in 2025. Read on to find out why.

A smiling person holding a notebook looking at the upward trajectory of graph lines.
Image source: Getty Images.

A game-changing strategy

Palo Alto Networks has never been afraid to shake up the status quo, something that was front and center over the past year. In an effort to persuade customers to move away from a hodgepodge of security solutions to a unified platform, the company rocked the industry early this year with a move that appears to be a game changer.

Users are often reluctant to bring their cybersecurity solutions under one roof, primarily the result of a variety of contractual obligations with different time periods and end dates. Ending these commitments early often results in a financial penalty from the vendor in question.

To counter this issue, Palo Alto offered current and potential customers services at no cost to get them over that hurdle, thereby encouraging them to consolidate their services onto one of its platforms.

Investors initially balked, but there was a method to the company's madness. Management was well aware that the lifetime value of customers that used two platforms was five times that of those on a single platform. And customers on three platforms had a lifetime value 40 times higher.