BELLEVUE, WA--(Marketwired - Jun 24, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, today announced the launch of its new program that enables advertisers and publishers to increase customer engagement and conversion by covering mobile data fees customers accrue when accessing branded content. The program is now available to eligible AT&T (NYSE: T) postpaid and session-based smartphone and tablet users in the United States.
The AT&T Sponsored Data* program helps to remove barriers between brands and consumers while encouraging AT&T eligible customers to explore all that their mobile device offers. Hipcricket's 10 years of mobile marketing and advertising leadership, paired with its hundreds of brand and agency clients is an ideal channel for using this new product to increase the opportunity to connect advertisers to customers.
"This program provides an innovative way to encourage mobile engagement through sponsored data, greatly increasing the likelihood consumers will view or click on a branded content," said Doug Stovall, president and chief operating officer at Hipcricket. "Mobile as a marketing channel will continue to grow with the proliferation of connected devices. This program puts marketers in control of how they engage their consumers in a highly personalized manner."
Brands participating in the program will be able to sponsor the data usage of eligible AT&T customers for specific content in mobile advertising. This allows customers to enjoy mobile content without worrying about exceeding their monthly data limits and ultimately creates a brand "halo" effect to drive loyalty. For mobile marketers, the program promotes greater brand affinity and a more transparent value exchange with consumers.
* Sponsored Data is available to post-paid and session-based customers who have an active AT&T data plan, a 4G (HSPA+ and LTE) capable device, and access the Sponsored Data over AT&T's domestic wireless network. Data usage that flows through a proxy may be deducted from customers' data plan allowance. Other limitations and restrictions may apply. See the FAQ tab for details. http://www.att.com/att/sponsoreddata/en/index.html#fbid=_2tOL4Gx4sG
About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.