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Vacation Ownership Company Joins as Exclusive Sponsor of Extended Giving Day Campaign to Support Disaster Relief Efforts
ORLANDO, Fla., March 27, 2025--(BUSINESS WIRE)--Hilton Grand Vacations Inc. (NYSE:HGV), the premier vacation ownership and experiences company, announced it will be the exclusive sponsor of the American Red Cross Extended Giving Day fundraiser campaign on March 27. In honor of Red Cross Month, HGV will match donations to the Red Cross dollar-for-dollar, up to $50,000, to support ongoing disaster relief efforts.
The Extended Giving Day campaign offers an opportunity to support vital Red Cross work and make a positive impact on individuals, families and communities struggling to recover from disaster. Funds from donors will provide critical resources, such as temporary shelter, food and care, helping individuals and families regain stability in the aftermath of unexpected tragedies.
"We’re proud to strengthen our partnership with the American Red Cross to support communities across the nation," said Mark Wang, CEO of Hilton Grand Vacations. "Recent natural disasters — like the hurricanes in the southeast and fires in Southern California — have devastated families and neighborhoods. In times like these, we remain committed to providing relief by supporting the vital work of the Red Cross."
"During Red Cross Month, we honor the selfless humanitarians who power our mission to prevent and alleviate suffering in the face of emergencies," said Anne McKeough, chief development officer of the American Red Cross. "The need for compassion in action is greater than ever, and we’re deeply grateful for donors like Hilton Grand Vacations that stand with us to help when families and communities need us most."
The Red Cross is responding to a major disaster as often as every 15 days and has reported disasters have increased in frequency and intensity in recent years. More communities and families are relying on the organization for support, heightening the need for donations and resources.
HGV is a longtime supporter of the Red Cross through the company’s corporate social responsibility program, HGV Serves, which aims to create impactful, positive change for various communities and individuals across its footprint. Along with disaster relief, HGV Serves also focuses on three other philanthropic pillars, including: homelessness, military & families and youth development. HGV empowers team members to support their communities by hosting volunteer events, such as home builds, care package preparation, hygiene kit building events and more.