Company Issues Update on New Flavors, Production and New High Performance Beverage Sweepstakes
CAVE CREEK, AZ / ACCESSWIRE / December 12, 2014 / High Performance Beverage Co. (OTC Pink: TBEV) (TBEV) (the "Company") is pleased to issue an update covering their new flavors, production and new sweepstakes.
New Flavors:
As previously announced, the company retained Allen Flavors to create several new flavors for their High Performance Sports Drink. Several new flavors have been created and the Company will now proceed with several focus groups over the holidays in order to narrow down the best choice for two new additional flavors.
Production:
The Company has already developed the new look for their bottling and labels. After careful consideration and consulting with their Advisory Board, the Company feels that the best time to launch their High Performance beverages will be after the holidays when they have determined their new line of flavors and consumers are done traveling and are back to their normal routines. The timing will also free up retail shelf space and any marketing efforts should have a greater impact on the introduction of the product to the retail industry.
Distribution lines on both coasts will be ready to receive product during the 3rd week of January when the Company anticipates initiating production. Upon initial distribution, the Company's online store will be selling all flavors of the sports drink.
High Performance Beverage Sweepstakes:
The Company is proud to announce their first High Performance Beverage Sweepstakes being held from December 15, 2014 until January 31st 2015. The Company will randomly select 100 entrants who will receive a voucher for a free bottle of the High Performance Sports Drink. 10 entrants will receive one free case of their favorite flavor of the High Performance Sports Drink and 1 grand prize winner will receive a one year's supply of 3 cases per month for 12 months.
In order to enter go to High Performance Beverage's website www.highperformancebeverage.com and click on the Sweepstakes Banner from December 15, 2014 to January 31, 2015. Fill out the information required and you will be automatically entered into the sweepstakes. Winners will be selected on February 02, 2015 and will be instantly notified via email. All winners will be listed on the Company's website.
*One entry per household*
Toby McBride, High Performance Beverage Company CEO, stated, "A tremendous amount of work and effort has gone into the Company over the last two months. We are confident that all of our hard work is finally paying off and we are optimistic about the success of our product once it hits the market. We are fully committed and prepared to do everything within our power to execute all business opportunities and are excited to finally bring our product to market in January." He also stated, "The Company is also currently determining ways to strategically increase shareholder value and plans to announce any significant changes as they become ratified."