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Here's Why We're Wary Of Buying Quad/Graphics' (NYSE:QUAD) For Its Upcoming Dividend

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It looks like Quad/Graphics, Inc. (NYSE:QUAD) is about to go ex-dividend in the next four days. The ex-dividend date is one business day before a company's record date, which is the date on which the company determines which shareholders are entitled to receive a dividend. It is important to be aware of the ex-dividend date because any trade on the stock needs to have been settled on or before the record date. This means that investors who purchase Quad/Graphics' shares on or after the 28th of February will not receive the dividend, which will be paid on the 14th of March.

The company's next dividend payment will be US$0.075 per share. Last year, in total, the company distributed US$0.30 to shareholders. Calculating the last year's worth of payments shows that Quad/Graphics has a trailing yield of 5.0% on the current share price of US$5.99. If you buy this business for its dividend, you should have an idea of whether Quad/Graphics's dividend is reliable and sustainable. As a result, readers should always check whether Quad/Graphics has been able to grow its dividends, or if the dividend might be cut.

View our latest analysis for Quad/Graphics

Dividends are usually paid out of company profits, so if a company pays out more than it earned then its dividend is usually at greater risk of being cut. Quad/Graphics lost money last year, so the fact that it's paying a dividend is certainly disconcerting. There might be a good reason for this, but we'd want to look into it further before getting comfortable. Given that the company reported a loss last year, we now need to see if it generated enough free cash flow to fund the dividend. If Quad/Graphics didn't generate enough cash to pay the dividend, then it must have either paid from cash in the bank or by borrowing money, neither of which is sustainable in the long term. What's good is that dividends were well covered by free cash flow, with the company paying out 17% of its cash flow last year.

Click here to see the company's payout ratio, plus analyst estimates of its future dividends.

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NYSE:QUAD Historic Dividend February 23rd 2025

Have Earnings And Dividends Been Growing?

Companies that aren't growing their earnings can still be valuable, but it is even more important to assess the sustainability of the dividend if it looks like the company will struggle to grow. If business enters a downturn and the dividend is cut, the company could see its value fall precipitously. Quad/Graphics was unprofitable last year and, unfortunately, the general trend suggests its earnings have been in decline over the last five years, making us wonder if the dividend is sustainable at all.